Content Marketing Manager

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How you can make a difference

The Content Marketing Manager, B2C turns complex health-benefit concepts into clear, useful content that helps consumers choose, use, and love HealthEquity. You’ll help build and execute a consumer content strategy across the full lifecycle—awareness, consideration, activation, and retention—so more members open accounts, contribute confidently, and save more on healthcare. You’ll pair sharp copy with our brand voice, test relentlessly, and lift the performance of campaigns, journeys, and product experiences. The Content Marketing Manager, B2B reports to the Creative Director. This role typically performs remote.

What You’ll Be Doing

• Develop campaign narratives that move consumers from awareness to action (open, fund, spend, invest) and reinforce long-term habits.
• Write and edit high-impact short form: landing pages, ads, enrollment materials, e-mails, and video scripts that reduce friction and increases conversion.
• Create educational assets (quick guides, calculators/quizzes briefs, explainer videos) that simplify HealthEquity products.
• Lead SEO-driven content: keyword research, briefs, optimization, and content refreshes to win consumer search intent.
• Drive CRO with clear hypotheses, A/B tests, and strong CTAs; partner with design/dev to improve page structure, forms, and journeys.
• Maintain a consumer style guide (plain-language, inclusive tone, readability, legal/compliance alignment); enable teammates with templates and best practices.
• Act as a strategic content advisor to B2C Marketing program leaders, ensuring alignment with the HealthEquity brand voice and consistent messaging across all channels.
• Direct agency partners, providing guidance to ensure a high level of brand consistency and content quality.
• Champion the HealthEquity consumer brand, refining our editorial style guide to empower writers across the organization with best practices and ensuring polished, cohesive content at scale.
• Leverage AI ethically to increase efficiency and maximize consistency across content creation.
• Monitor the performance of campaigns and content assets, using data-driven insights to optimize strategies and improve results.

What You Will Need To Be Successful

• Bachelor's degree in Marketing, Journalism, or Communications or relevant experience
• Minimum of 5 years of experience in content marketing roles
• Experience defining projects from ideation and taking them to completion
• Balances the needs of multiple relationships effectively
• Builds rapport in an open, friendly and accepting way
• Represents own interests while being fair to others in their areas
• Thoughtful in delivering feedback and graceful in receiving it
• Desire to test new ideas, iterate quickly and collaborate in a fast-paced environment
• Identifies information needed, while recognizing when a quick 80% solution will suffice
• Ability to distinguish between activity and productivity, and prioritize the latter
• Familiar with user personas and able to adapt copy for a variety of audiences
• Infrequent travel may be required.

This is a remote position.

Salary Range

$96500.00 To $123000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, d ental, and v ision
• HSA contribution and match
• Dependent c are FSA match
• Uncapped p aid t ime o ff
• Paid p arental l eave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing e ducation & t uition a ssistance
• Gym and f itness r eimbursement
• Wellness p rogram incentives

Why work with HealthEquity

Why work with HealthEquity

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page .

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy .