Growth Marketing & Analytics Manager

Location: Remote (U.S.) or On-Location in Kalispell, MT

Company: Health & Rehab Solutions (HRS)

Department: Growth

Reports to: VP of Growth

ABOUT HEALTH & REHAB SOLUTIONS

Health & Rehab Solutions (HRS) is a strategic partnership organization that works alongside therapist-led, therapist-owned private practices to build strong, sustainable physical therapy businesses. We are not a distant corporate office or service vendor — we embed ourselves in the work, plan side-by-side with our partners, and execute together.

At HRS, strategy lives in the real world. Our HQ team collaborates closely with clinic leaders to solve complex challenges, design and implement practical strategies, and drive measurable improvement across performance, growth, and clinical quality. We take ownership of outcomes, hold ourselves accountable, and deliver results that create lasting value for the practices we support.

For you, HRS offers the opportunity to own and scale acquisition systems that directly impact patient growth, clinician recruitment, and long-term partner success across a national network of clinics.

We build strong partnerships and lasting impact — together.

ROLE OVERVIEW

The Growth Marketing & Analytics Manager owns the end-to-end acquisition engine across HRS — including paid media, funnel strategy, analytics infrastructure, light SEO strategy, and performance optimization.

This is a full-funnel ownership role. You are responsible for generating demand, measuring performance, and continuously improving conversion across both patient and clinician acquisition.

You will build and manage campaigns, implement tracking and attribution systems, and partner closely with the Product Designer to translate insights into high-performing landing pages, creative, and user experiences.

Priorities are focused on the highest-impact growth opportunities each quarter.

First-Year Success Will Include

1. Building and standardizing GA4, GTM, and conversion tracking across all web properties
2. Launching and scaling multi-channel paid campaigns for talent acquisition
3. Establishing clear funnel visibility from click → lead → application → outcome
4. Creating dashboards and reporting systems that drive weekly decision-making
5. Identifying and improving key funnel drop-off points through testing and iteration

HOW TO APPLY

Please submit your resume via LinkedIn Quick Apply. To be considered, send your cover letter and work samples to hrsmarketing@healthrehabsolutions.com.

1. Cover Letter – Describe your experience and approach to growth marketing, and explain how you see yourself contributing to HRS’s growth initiatives.
2. Work Samples – Provide one example that showcases your impact, such as a campaign you led with key metrics and results, a dashboard or report demonstrating measurable outcomes, or other relevant marketing work. Optional links to live campaigns or dashboards are welcome.

CORE RESPONSIBILITIES

Paid Media Strategy & Execution

• Develop strategy and manage paid media across: Meta (Facebook/Instagram), Google Ads, LinkedIn, Tiktok, YouTube
• Manage budgets and optimize spend based on performance
• Build and refine audience targeting, segmentation, and retargeting strategies
• Continuously test creative, messaging, and channel mix

Marketing Infrastructure & Analytics

• Own Google Analytics 4 (GA4) implementation and management
• Implement and manage Google Tag Manager (GTM)
• Configure conversion tracking, event tracking, and attribution
• Deploy and manage advertising platform pixels
• Build dashboards and reporting systems for: cost per lead, cost per applicant, conversion rates, funnel performance, campaign ROI

Funnel & Performance Optimization

• Define and manage conversion funnels for patients and clinician candidates
• Monitor funnel performance and identify drop-off points
• Design and run A/B tests in collaboration with Product Designer
• Optimize landing pages and conversion experiences
• Recommend on-page SEO strategies to improve organic performance (keywords, meta titles, headings, alt text) in collaboration with Product Designer

Marketing Systems & Lifecycle

• Configure CRM and ATS integrations
• Ensure lead and applicant data flows accurately across systems
• Build and manage email marketing and nurture workflows
• Implement marketing automation sequences

Recruitment Marketing

• Develop clinician acquisition strategy and candidate funnels
• Optimize candidate journey from awareness → application
• Monitor candidate acquisition cost and lead quality
• Partner with recruiting team on pipeline performance

Collaboration

• Provide campaign briefs and performance insights to the Product Designer
• Partner on landing page optimization, creative testing, and light SEO implementation
• Translate analytics into actionable design and funnel improvements
• Collaborate with recruiting and leadership on growth priorities

REQUIRED QUALIFICATIONS

• 5–7 years of experience in growth marketing, paid media, or performance marketing
• Strong experience across Google Ads, Meta, LinkedIn, and other paid platforms
• Hands-on experience with GA4 and Google Tag Manager
• Experience building funnels and running A/B tests
• Understanding of CRM/ATS systems and lifecycle marketing
• Strong analytical mindset with ability to translate data into action

PREFERRED QUALIFICATIONS

• Experience in healthcare or multi-location service businesses
• Experience with recruitment marketing or talent acquisition funnels
• Familiarity with HubSpot or similar CRM platforms
• Experience guiding light SEO strategy to support top-of-funnel growth

WHAT WE'RE LOOKING FOR

• A builder who wants to own outcomes, not just campaigns
• Strong mix of strategy and hands-on execution
• Comfortable creating structure where none exists
• Bias toward testing, iteration, and continuous improvement
• Excitement about driving measurable growth across a national platform

COMPENSATION

Base salary range: $90,000–$110,000 DOE. Bonuses tied to performance and growth outcomes.

WHY JOIN HRS

Competitive Benefits Package

• 401(k) with employer match
• Medical, dental, and vision insurance
• HSA (Health Savings Account) offering
• Supplemental life insurance
• Short-term disability insurance
• Generous paid time off (PTO)

Impactful Work & Culture

• Own and scale acquisition systems across a national network of clinics
• Directly impact patient access and clinician pipelines
• Collaborate in a high-performing, execution-focused environment
• Build systems that drive long-term partner success

EQUAL OPPORTUNITY EMPLOYER

Health & Rehab Solutions is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. We are committed to diversity and inclusion in the workplace.