At Health-Ade, we create feel-good, bubbly beverages that not only taste great but also offer gut health benefits, inspiring you to follow your gut and show the world what you're made of. Founded in 2012 selling from a booth at the Brentwood Farmers Market, we’ve rapidly grown into a leading national brand, selling our kombucha and newly launched SunSip soda in 50,000+ stores across various channels. Self-manufacturing from our state-of-the-art facility in Torrance, California, we are proud to contribute to the category’s most significant sales and growth. We believe in a positive work environment and promote a culture of wellness so that we can all show up as our most authentic selves. Our ultimate mission? To be the champion of the healthiest and happiest you!

The Retail Marketing Manager will be responsible for developing and executing the Retail and Trade Marketing strategy designed to increase brand visibility and sales at retail stores. Through a mix of strategic planning, tailoring of national programs, creation of retailer specific programs, and successful execution in-store, online and omni-channel, this role will drive growth nationwide.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Work closely with the Sales Team across all channels and the Brand Marketing team to develop best in class trade and retail marketing strategies aligned with brand objectives and sales revenue targets
With the support of the Sr Manager of Retail Marketing, develop and execute comprehensive retail marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization
Be point for the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of securing retailer support and superior executions of programs in-store
Develop relationships with retailer and CPG marketing agencies; evaluate and recommend platforms that will deliver the best ROI by retailer, channel and geography
Work with retailer loyalty card and CPG app-based platforms (i.e. Inmar, Ibotta, Fetch, Aisle)
Support the development of test and learn in-store shopper marketing programs
Work closely with the field team to support distributor management, reporting, resources for A+ execution in the trade.
Lead all trade show management and execution
Utilize all data resources including SPINS, IRI, Retailer POS and depletions reporting
Research and maintain an understanding of the latest trends in successful trade-marketing solutions, and proactively drive the organization toward new and innovative solutions driving to retail
Establish and maintain relationships with industry influencers and key community and strategic partners
Establish and maintain a consistent brand image throughout all product lines, promotional materials, and events

Qualifications

Qualifications

3+ years Trade Marketing experience
Must have proven track record in leading/growing trade marketing sales
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
High levels of integrity, autonomy, creativity, and self-motivation
Organized, proactive, flexible, and able to adapt to change in a fast-paced environment
Data focused with a commitment to identifying key avenues for performance channel growth
Excellent communication, organizational, writing and presentation skills
Bachelor's degree; advanced degree a plus
Experience with retailer/supplier relationships a plus
CPG experience preferred

Health-Ades mission is to help everyone live their happiest and healthiest life. We authentically celebrate and value diversity, equality, inclusion, and belongingness. As a whole-heartedly committed equal opportunity employer, we remain true to our mission by ensuring that differences are embraced and celebrated.

COMPENSATION : At Health-Ade, we know our strongest assets are our people, and we recognize our total compensation package is a huge factor in how you are recognized for the impact you have on the company reaching its goals. For this role, the estimated base salary range is between $90,000-$100,000 per year. The actual base salary will vary based on various factors, such as market location, level of experience, and job-related knowledge, skills, and experience. This role will remain posted until filled.

BENEFITS : As a full-time employee, Health-Ade offers a wide-range of benefits which include, but are not limited to: