Performance Marketing Manager

About Headlight

Headlight is a full-stack performance marketing agency built by in-house marketing leaders who’ve driven hyper-growth at top consumer brands. We combine data fidelity, creative excellence, and growth expertise to help apps and web platforms scale efficiently and profitably. Whether we’re navigating cross-platform tracking challenges, testing creatives at speed, or optimizing for marketing incrementality, we’re obsessed with one thing: delivering real, measurable impact for our clients.

About the Role

We’re looking for a Performance Marketing Manager to join our Growth team and lead paid media strategy and execution for a portfolio of high-growth clients. You’ll work across mobile and web channels, translating business goals into data-driven campaigns that drive user acquisition and retention. If you thrive in fast-paced environments, love diving into data, and want to help the most innovative companies scale, we’d love to meet you.

What You'll Do

• Develop and execute user acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs.

• Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets.

• Partner with internal creative and analytics teams to test and iterate ad creatives quickly and effectively.

• Own media buying and optimization, using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts.

• Analyze campaign data to generate actionable insights and communicate performance clearly to clients.

• Stay ahead of platform changes and emerging UA best practices, especially in a privacy-centric world (SKAN, MMM, MMP integrations, etc.).

• Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals.

What We’re Looking For

• 3–5+ years of hands-on experience managing paid acquisition for mobile apps, eCommerce, or digital products.

• Expertise in major UA platforms (Meta, Google UAC, TikTok, etc.) with a track record of hitting performance goals.

• Experience or strong interest in Web/SEM

• Strong analytical skills with proficiency in tools like Excel/Sheets, Looker, or similar BI platforms.

• Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).

• Comfortable working in a fast-moving, client-facing role with multiple accounts.

Please attach a cover letter to you resume explaining why you think you would be a good fit for Headlight and this role