Performance Marketing Manager

About Headlight

Headlight is a full-stack performance marketing agency built by in-house marketing leaders who’ve driven hyper-growth at top consumer brands. We combine data fidelity, creative excellence, and growth expertise to help apps and web platforms scale efficiently and profitably. Whether we’re navigating cross-platform tracking challenges, testing creatives at speed, or optimizing for marketing incrementality, we’re obsessed with one thing: delivering real, measurable impact for our clients. The performance marketing landscape is evolving rapidly. We want marketers who thrive in change, cut through noise, and turn ambiguity into clear, growth-driving strategies.

About the Role

We’re looking for a Performance Marketing Manager to join our Growth team and lead paid media strategy and execution for a portfolio of high-growth clients. You’ll work across mobile and web channels, turning business goals into data-driven campaigns that acquire and retain high-LTV customers. If you thrive in fast-paced environments, love digging into the ‘why’ behind performance data, can turn insight into action quickly, and want to help the most innovative companies scale, we’d love to meet you.

What You'll Do

• Develop and execute customer acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs.
• Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets.
• Work with clients and partner with agency creative and analytics teams to rapidly test and refine ad concepts.
• Own media buying and optimization, using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts.
• Analyze campaign data to generate actionable insights and communicate performance clearly to clients.
• Stay ahead of platform updates and acquisition best practices in a privacy-first world (consent mode, SKAN, MMM, MMP integrations).
• Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals.

What We’re Looking For

• Customer acquisition experience focused on app and web funnels driving high-value paying customers.
• 3–5+ years managing full-funnel paid acquisition for lead gen, eCommerce, or digital products across app and web.
• Expertise in major performance acquisition platforms (Meta, Google UAC, TikTok, etc.) developing and executing customer acquisition strategies with a proven record of meeting or exceeding performance goals.
• Curiosity and skill in using performance data to generate creative insights and drive testing.
• Experience or strong interest in Web/SEM
• Strong analytical skills with proficiency in tools like Excel/Sheets, Pivot Tables/XLOOKUPs, Looker, or similar BI platforms.
• Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).
• Comfortable working in a fast-moving, client-facing role with multiple accounts.
• Analyze results to develop tests and hypotheses that improve creative performance and media buying.

Please attach a cover letter explaining why you’re a strong fit for Headlight and this role, including specific, quantifiable results you’ve driven (e.g., revenue growth, ROAS lift, CPL reductions).