Please note that HCM Unlocked is recruiting on behalf of Two Ten Footwear Foundation. Candidates must reside within the Northeast Corridor (Washington, DC–Boston) to attend in-person meetings in New York and Massachusetts. Must be able to travel to other U.S. locations (Atlanta, Charlotte, etc.) occasionally.

About the Company

Two Ten Footwear Foundation (Two Ten) is an independent nonprofit with a unique mission: lifting lives in the U.S. footwear industry. Two Ten provides compassionate assistance when footwear employees experience disaster or hardship, makes grants for employee upskilling and professional development, awards higher education scholarships to employees and their dependents, convenes industry networking/affinity groups, and holds community events to help connect colleagues across the industry. Since the 1930s, Two Ten has offered hope, opportunity, and community to generations of footwear employees. Learn more at twoten.org

About the Role

The Director of Marketing serves as the strategic lead for the foundation’s brand presence, storytelling, and marketing initiatives. This role is responsible for elevating Two Ten's profile with key audiences — including supporters, partners, media, and the industry workforce — to drive awareness, deepen engagement, and advance our mission. Reporting directly to the CEO, the Director of Marketing will manage a lean team and also have opportunities to work with external talent, including marketing/brand executives at some of the leading companies in our industry.

Responsibilities

Define and execute a cohesive brand strategy that drives awareness and engagement across all target audiences, including donors, corporate partners, and program recipients.
Contribute to the organization’s short- and long-term strategic goals by evaluating and applying marketing best practices tailored to the nonprofit sector.
Translate business priorities into marketing strategies and tactical plans aligned with the foundation’s mission and financial goals.
Serve as a champion and internal advocate for marketing excellence, thought leadership, and cross-functional collaboration.
Oversee marketing efforts, including email, social, web, content and storytelling initiatives as well as development of reports, presentations, print/digital collateral, video, and other assets.
Oversee brand social and community engagement efforts and lead development of compelling content that demonstrates impact, builds affinity, and engages audiences.
Plan and coordinate external communications and PR initiatives, including media relations, community outreach, industry forums, and public speaking opportunities.
Ensure consistent, high-quality messaging across all communication channels, adhering to brand guidelines and nonprofit storytelling standards.
Support the organization’s annual gala: plan press strategy, lead development of run of show, source speakers, script remarks, oversee creative design and production, develop video content, and give visibility to honorees and sponsors.
Work closely with the VP of Development to ensure marketing initiatives support fundraising campaigns, donor outreach, and community events/programs.
Work closely with the Director of Grant Programs to interpret impact data, promote grant programs, and ensure that industry employees get accurate information about programs/services Two Ten offers.
Partner with the Editorial and Creative Services Leads to guide content development, communications planning, design/production, and campaign execution.
Lead and mentor the marketing team, fostering a culture of creativity, collaboration, accountability, and impact-driven results.
Maintain a strong understanding of nonprofit marketing trends, platforms, and audience behavior.
Ensure the delivery of high-quality marketing services, with regular review of performance data, KPIs, and industry benchmarks to drive improvement.
Manage the marketing staff, conduct performance and merit reviews, provide counseling and discipline as necessary, and provide general management to fulfill organizational responsibilities.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field preferred (or equivalent experience).
8–12 years of progressive experience in marketing, brand strategy, or communications; at least 3–5 years in a leadership role (brand-side, agency-side, or in a nonprofit setting).
Strong experience in nonprofit or mission-driven organizations, ideally in a national organization.
Proven success managing marketing teams and cross-functional collaborations.
Strong communications, leadership, project management, and presentation skills.
Exceptional writing, editing, and storytelling with demonstrated expertise producing high-impact campaigns.

Please note: candidates will be asked to provide work samples (project briefs, creative/editorial work, etc.)

Cognitive and Physical Demands

Requires extended periods of computer use, including reading and typing on digital platforms.
Must be able to participate in virtual meetings with regular use of video conferencing tools.
Occasional travel to in-person meetings or events, which may involve transportation, walking, or standing for extended periods.
Ability to manage multiple priorities, deadlines, and projects with sustained focus and attention to detail.
Requires strong cognitive skills, including critical thinking, strategic planning, decision-making, and problem-solving.
Role is primarily sedentary with occasional need to lift or carry light materials (up to 15 lbs.).

Working Conditions

This is a remote role with a flexible work environment. The employee must maintain a home office with reliable internet connectivity.
Travel to occasional in-person meeting and industry events is required.
The role may involve extended screen time and participation in video calls across multiple time zones.
Occasional travel may be required for conferences, events, or donor engagements.

Reasonable Accommodations

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.

Equal Opportunity Statement

Two Ten Footwear Foundation is an Equal Opportunity Employer and does not discriminate. All employment decisions are based upon qualifications, merit, and business need.