Performance Marketing Manager

We're hiring on behalf of a Haystack partner!

The Role

• Develop and execute comprehensive full-funnel paid media strategies across search, social, display, and programmatic channels.
• Manage day-to-day operations of paid media campaigns, including launching, testing, and optimizing ad creative, audiences, bidding strategies, and landing pages.
• Own budget allocation and pacing across paid channels, maximizing return on ad spend (ROAS) and minimizing cost per acquisition (CPA).
• Lead marketing automation and audience strategy implementation to enhance program efficiency and improve lead quality.
• Establish rigorous testing frameworks (A/B, incrementality, geo-lift) and optimization processes to determine campaign effectiveness.
• Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels.

What You'll Need

• Experience aggregating and analyzing campaign metrics to assess performance drivers and identify insights.
• Proven track record of scaling paid media programs with significant revenue impact.
• Deep hands-on experience managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and/or Meta Ads at scale.
• Strong understanding of paid media technology, bid management, attribution models, and marketing automation platforms.
• Ability to analyze raw campaign data and develop actionable insights, with an understanding of basic statistics and mathematical modeling concepts.
• 7+ years of B2B marketing experience, with 4+ years specifically in paid media and demand generation.

What's On Offer

• Join a rapidly growing team with a focus on customer obsession.
• Opportunity to accelerate the development of marketing capabilities.
• Contribute to innovation in measurement, attribution, and testing.
• Hybrid work model.

Apply via Haystack today!