Marketing Lead

Haystack is working with BP on this opportunity!

Global Media Lead – Marketing Effectiveness & Performance

💰 Competitive salary + benefits

📍 Remote/Hybrid

A fast-growing global organisation is looking for a Global Media Lead to drive strategic media performance and deliver measurable business impact across international markets.

You’ll act as the central point of expertise for global media investment — integrating local and offshore agency teams, shaping automation and performance frameworks, and ensuring marketing spend delivers maximum ROI.

This is a key leadership role for someone who thrives at the intersection of media strategy, analytics, and marketing innovation.

What You’ll Do

• Champion media investment effectiveness by demonstrating how paid media drives tangible business outcomes.
• Partner with marketing and data teams to define new KPIs, frameworks, and automation capabilities for campaign analysis.
• Manage relationships with global and offshore media agencies, tracking and analysing performance across all markets.
• Provide expert input into marketing mix modelling and media effectiveness measurement.
• Oversee brand safety, advertising compliance, and industry best practice globally.
• Act as a thought leader on emerging media trends, advising internal teams on adoption and piloting opportunities.

What You’ll Bring

• Bachelor’s degree (or equivalent) in marketing, communications, or related field.
• Proven experience in media strategy — ideally within a global agency, consultancy, or large client environment.
• Strong understanding of media performance, platforms, and effectiveness tools (e.g., marketing/media mix models).
• Experience collaborating with offshore agencies and marketing automation partners.
• Exceptional stakeholder management and communication skills, able to influence senior leaders.
• Digital fluency and data literacy — with a performance-driven mindset.

Why Join

You’ll join a team that values creativity, diversity, and continuous learning, with flexible hybrid working and a strong focus on professional development. Expect an inclusive, forward-thinking culture where you can make a real global impact.

If you’re a media leader who thrives on driving efficiency, innovation, and measurable results at scale — we’d love to hear from you.