Job Description:
- Work alongside data and tech teams to enable development of best-in-class measurement practices and methodologies including vendor facing dashboards to increase maturity in our reporting offerin
- Work with Retail Media data team to ensure necessary tagging and data infrastructure
- Define key metrics for different tests and identify sources of data to create test projections
- Collaborate with marketing, sales, ad operations, and finance to ensure campaigns are tracked and measured effectively
- Make recommendations for testing based on performance analysis and consumer insights
- Support account teams by turning data into clear, actionable insights for vendor facing storytelling
- Deliver accurate, timely reports with analysts for both internal teams and external partners
- Collect, clean and synthesize live test data and derive user insights
- Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
Platforms involved: MCI, Snowflake, Google Analytics.