Marketing Manager

Marketing Manager – Hawthorne Residential Partners

Location: NC, SC, GA, TN Remote

Marketing Manager | Position Summary

The Marketing Manager ensures that brand awareness, outreach marketing, public relations, social media strategy, activations, and partnership initiatives are executed with consistency, creativity, and measurable impact. The Marketing Manager blends strategic oversight with performance-driven decision-making to strengthen Hawthorne's brand presence in local markets, support leasing goals, and elevate the prospect and resident experience.

This role serves as a regional marketing leader, translating corporate brand strategy into effective property-level execution while partnering cross-functionally with Digital Marketing, Creative, Customer Experience, and Operations teams.

Role Responsibilities

Brand & Marketing Strategy

• Lead, coach, and support a regional team of marketing professionals, providing direction, prioritization, and development

• Develop and oversee property-level marketing plans aligned with financial goals, market conditions, and performance trends

• Support new developments, lease-ups, and repositioning efforts with data-informed awareness strategies

• Partner with Digital, Creative, Customer Experience, and Corporate teams to execute campaigns, initiatives, and brand programs

• Ensure outreach marketing efforts are strategic, measurable, and aligned with leasing goals.

• Guide development of local partnerships, sponsorships, and co-branded initiatives.

• Oversee the growth and maintenance of Hawthorne's Partner Network across regions.

Marketing Performance & Analytics

• Analyze property performance data—including leads, tours, conversion, and online performance to identify opportunities and recommend strategic adjustments.

• Monitor competitive positioning and market conditions to proactively adjust marketing strategy.

• Develop and present monthly marketing performance summaries to regional and senior leadership

• Identify portfolio-wide trends in traffic, lead quality, conversion, and reputation performance

• Monitor campaign effectiveness across markets and ensure alignment with strategic objectives

Qualifications

• A business or marketing-related degree or 5+ years' experience in marketing or related fields

• Experience in multifamily, real estate, or hospitality strongly preferred.

• Proficient in Multifamily software platforms (Yardi Voyager, RentCafe, Knock CMS)

• Proficient in Adobe Creative Suite, Microsoft 365

• Proficient in online marketing & analytics platforms (WordPress, Meta, Google Workspace, & Google Analytics)

• Experience with digital forms and email platforms

• Ability to work independently and with a team in a fast-paced environment.

• Comfortable taking a project from concept to completion, including communication with team and vendors.

• Perform work that is routine and organized.

• Present professional appearance.

• Strong attention to detail.

Additional Requirements

Organizational Relationships: The role directly reports to the VP of Brand & Customer Experience, receiving interaction and guidance from other stakeholders when collaborating on various projects.

Attendance/Travel Requirements: This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Remote based. Overnight travel may be required.

Transportation: Must have a reliable vehicle to fulfill all the job's functions. Must have proof of liability insurance for the same. Bondable and valid driver's license required.

Supervisory Responsibilities: Yes

FLSA Status: Exempt

Physical Demands: Must be able to perform the physical functions of the position, which may include but are not limited to: seeing, hearing, talking, sitting, standing, walking, reaching, climbing, stooping, kneeling, and crouching. Must be able to lift a minimum of 60 lbs. as needed.

Communication: Must be able to communicate effectively both verbally and in written form with the senior leadership team, regional managers, corporate team members, and outside vendors.

Language Skills: Ability to read, write, and verbally communicate in English.

Working Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform

Benefits that Matter

When you join our team, you're stepping into a culture built around growth, wellbeing, and genuine care for our people. We're committed to helping you thrive—professionally, personally, and financially. Here's what you can look forward to:

Personal & Financial Benefits

• Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time

• Make an Impact: Enjoy 16 hours of paid volunteer time annually.

• Recharge & Celebrate:

• 10 paid holidays + 1 floating holiday of your choice

• 8 hours off to celebrate your birthday

• Future Planning: Company 401(k) match to support your financial goals.

• Financial Wellness Reimbursement: Resources to support your long-term financial health.

• Referral Bonuses: Earn rewards for bringing great talent to the team.

• Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.

Personal & Professional Development

• Comprehensive Onboarding: Feel supported and prepared from day one.

• Ongoing Learning: Tailored training programs to help you grow your skills and career.

• Education Reimbursement: We invest in your continued learning.

Health & Wellness Benefits

• Medical & Vision: Comprehensive plans designed for peace of mind.

• Dental Insurance & Life Insurance: 100% company-paid coverage.

• Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.

• 24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.

• Wellness Incentives: Earn rewards for taking care of your health.

• Long-Term Disability Plan: Added protection for life's unexpected moments.

• Leave Bank: Additional paid time off during medical emergencies or natural disasters.

• Fitness Reimbursement: Cash toward your gym or fitness membership.

• Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).

• New Parent Perk: One year of free diapers for growing families.*

About Hawthorne

Hawthorne Residential Partners is a leading multifamily real estate management company headquartered in Greensboro, NC. We are proudly ranked among the Top 50 largest multifamily management companies in the United States, managing more than 64,000 apartment homes across 275+ properties and overseeing $12.5+ billion in assets throughout the Southeast, Florida, and Texas.

Hawthorne is nationally recognized for operational excellence and resident satisfaction and is currently ranked #1 in resident satisfaction among NMHC Top 50 Managers, holding the highest score of any Division I management firm in the country. Guided by our "Live It" culture to leave people better than we found them, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization.

Hawthorne is an equal opportunity employer.