Marketing Manager

Job Title: Marketing Manager

Location: Hybrid - Reno, Nevada (In-office required 2-3 days per week)

Company: Havelock Wool

Havelock Wool is a leader in sustainable insulation solutions, offering high-quality, non-toxic wool insulation for homes and businesses. We’re on a mission to revolutionize the insulation industry by delivering an eco-friendly product that supports healthy living and sustainable construction practices.

Job Description:

Havelock Wool is seeking an experienced Marketing Manager to lead B2C and B2B marketing initiatives. This role involves both strategic planning and hands-on implementation, requiring a proactive individual who can grow our customer base and build strong brand awareness.

Responsibilities:

1. Demand Generation:

• Develop and execute digital and traditional marketing campaigns to reach homeowners, contractors, and other direct customers.
• Enhance customer journey touchpoints, focusing on lead generation, conversion, and retention.
• Analyze customer acquisition data and sales team feedback to optimize performance and achieve growth targets.

1. Brand Development & Content Marketing:

• Maintain cohesive messaging across all channels, emphasizing Havelock’s unique sustainability story.
• Create compelling content (blogs, case studies, social media posts) that resonates with eco-conscious audiences and builds brand loyalty.
• Leverage social media, email marketing, and other digital content channels to grow brand awareness.

1. Field Marketing:

• Work closely with distributors, contractors, and retail partners to expand Havelock Wool’s footprint in physical locations.
• Plan and execute on-site events, trade shows, and product demos to showcase Havelock’s offerings and educate potential partners and customers.
• Develop co-marketing initiatives with B2B partners, creating sales enablement materials that help them promote Havelock products effectively.
• Develop an association strategy to drive regional sales efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-7 years of marketing experience, ideally across consumer and B2B businesses.
• Proven track record in demand generation, email marketing, and content development.
• Experience with B2B marketing and channel partnerships is highly desirable.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM platforms; Experience with Hubspot is a plus
• Passion for sustainability and eco-friendly products.

Benefits:

• Competitive salary and performance bonuses.
• Comprehensive benefits package, including health, dental, and vision.
• Flexible work environment with remote work opportunities.
• Professional development and growth opportunities.

To Apply:

If you’re passionate about sustainable products and have a strong marketing background, we'd love to hear from you. Please send your resume to christina@havelockwool.com with the subject line "Marketing Manager Application."