Salesforce Marketing Cloud with Data Cloud

Skills:
Salesforce Marketing Cloud, Salesforce Data Cloud, Journey Builder, Email Studio, SQL for Marketing Cloud, AMPscript, Datorama, SSJS (Server-Side JavaScript),

Company Overview

Hastree Technologies, founded in 2019 and headquartered in Noida, is a global leader in IT services and consulting, with a strong presence in India, the U.S., Australia, Canada, and Europe. The company focuses on digital transformation, offering innovative strategies and flexible staffing solutions. With a workforce size of 11-50 employees, Hastree Technologies upholds a mission to empower businesses by scaling agile processes, enhancing localization, and delivering exceptional customer experiences.

Salesforce Marketing Cloud Specialist (with Data Cloud/CDP)

Experience: 5 To 10 Years

Location: Remote

Employment Type: Contract (freelancing)

Job Overview

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist with expertise in Data Cloud (CDP) to drive personalized marketing automation and data-driven campaigns.

Responsibilities

Marketing Automation & Personalization

• Develop and execute targeted marketing campaigns using Salesforce Marketing Cloud.
• Leverage Journey Builder, Email Studio, Mobile Studio, and Advertising Studio for multi-channel engagement.
• Implement dynamic content and AI-driven personalization for improved customer experiences.

Data Cloud (CDP) Management

• Integrate and manage customer data across multiple sources in Salesforce Data Cloud (CDP).
• Build customer segments, ensure data unification, and activate data-driven marketing strategies.
• Work with Audience Builder and Data Extensions for precise targeting.