Retention Marketing Strategist

Hashtag Monday was originally established in January 2020 in our founder's spare room in Manchester and began as an email marketing agency serving e-commerce brands from all over the world.

After years in the game, and realizing that there were better and more impactful ways to serve our clients, we realized that being just another email marketing agency wasn’t cutting it anymore.

After getting feedback from prospective clients and existing clients, it was very clear that we needed to focus on full customer retention marketing for e-commerce brands.

Now, the focus for Hashtag Monday isn’t only on email marketing. Even though we’re a well-recognized Klaviyo Platinum agency, our focus has shifted to building tailored customer retention systems that generate profitable revenue for the amazing DTC brands that we work with.

We’re a small but mighty independent agency with over 11 team members across the globe.

We live by these principles and core values:

• Teamwork Makes The Dream Work—you’re only as good as your team, right?
• World Class Quality—we’re focused on delivering the best and only the best
• Get Things Done and Own It—Extreme accountability is a must
• Rest. Reset. Recharge—Work hard, rest harder. We take wellness seriously
• Obsessed With Results And Profits—When our clients win, so do we!

This role is for a specific type of individual; one who is exceptionally growth-oriented and envisions themselves as an outsourced CMO to the DTC brands that we work with, offering more than just basic copy-and-paste strategies to our clients.

This role spans beyond just foundational Retention channels like email and SMS Marketing, ideally you are knowledgeable and understand growth metrics such as CAC: LTV ratio and how to improve such metrics for clients.

You'll LOVE analysing data and really geek out at the prospect of putting forward strategies to improve a client's Retention Marketing strategy and performance, and you’re obsessed with getting results.

Here's what a typical week would look like:

• You will work directly with our Founder
• Formulate effective Retention Marketing strategies for e-commerce brands, predominantly email and SMS marketing
• Engage with our team of copywriters and designers to execute your vision
• Conduct workshop sessions with team members to go over client insights and strategize
• Conduct client meetings to communicate marketing insights, report on channel performance, and plan for further development
• Attend industry events internationally to stay on top of what's new & exciting in the world of Retention Marketing/DTC
• Tracking and analyzing weekly and monthly retention KPIs

What are we looking for?

• At least 5+ years of email marketing experience, either in-house at a brand or at an agency, or you’ve successfully scaled your own DTC brand

• Someone who has a deep understanding of the digital marketing/retention marketing landscape in the DTC world. This isn’t your first job in digital marketing. You’ve had experience in-house or at an agency, or maybe built your own DTC brand. This role will give you the chance to dig deep into all facets of Retention marketing, bring new ideas to the table, and execute them from start to finish.

• You’ll be working closely with the founder to come up with new ideas for how we can improve our client's result where you’re able to execute on those ideas with little hand-holding or follow up.

• Building relationships with key industry partners to increase our exposure as an authority within the space, and also to bring the latest findings to our clients

• You’re a numbers kinda guy or gal – data, spreadsheets, and analysis are your BFFs

• Comprehensive knowledge of Klaviyo and Shopify, with at least 3 years of experience (other CRM platforms and e-commerce platforms are ok too)

• Someone who geeks out on things like analysing cohorts for clients, and has the ability to analyse complex data insights and make strategic decisions

• You are obsessed with keeping up with trends in the e-commerce space

• High level understanding of retention marketing as a whole e.g. loyalty, subscription, reducing CAC etc

• Strong analytical and problem-solving skills

• Someone who can pull detailed & comprehensive insights reports, but can also give feedback on how to drive even better results.

What's in it for you?

• Direct training from our Founder (you may be required to travel abroad to meet our founder, all expenses paid for)
• Wellness budget: Yearly budget to spend on well-being (e.g. massage, gym membership, therapy)
• Grocery allowance for the year!
• Opportunity to attend our yearly company retreats
• Opportunity to attend industry events and networking
• Loyalty pot: Every two years of service we match your wages in full, add this to your company pot and this is paid out after 5 years of service.
• CBB Day / Mental Health Day/ Duvet Days: Extra holiday days 3 days if you just ‘can’t be bothered’ and need to prioritise your mental health
• 100% remote work: You can work from anywhere in the world!
• Birthdays: Take your birthday off
• Enjoy 15 days of paid time off + your own country-specific holidays/religious holidays
• No call Fridays: We discourage calls on a Fridays and rather you spend the time learning, catching up on work you’ve been procrastinating on, etc
• Equipment upgrade: We offer an equipment upgrade allowance—standing desk, chairs, monitors etc
• Learning resources: You will have access to £20,000 worth of high-growth courses and resources from some of the world's best marketers. If you have any other resources, tools, or courses in mind that will level up your learning, let us know!
• Opportunity to progress to a Senior role within 12 months depending on experience