Digital Marketing Manager

Job Location: Nanpura Surat, Gujarat

(On Site) Work from office

Experience: Min 2 years

Shift Timings: 11:30 am to 9:30 pm (Mon to Sat)

Skills & Requirements:

• Strong knowledge of digital marketing channels, tools, and best practices.

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

• Analytical mindset with proficiency in data analysis and reporting.

• Up - to - date knowledge of the latest trends and best practices in SEO and SEM

• Excellent communication and collaboration skills.

• Familiarity with SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Search Console.

Roles & Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• On-Page SEO

• Off-Page SEO

• Technical SEO

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Collaborate with internal teams to create landing pages and optimize user experience

• Performing ongoing keyword research including discovery and expansion of keyword opportunities

• Utilize analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Researching and implementing content recommendations for organic SEO success.