Marketing Manager

Here at Harris, you’ll be working as part of 5 different business verticals, Public Sector, Healthcare, Utilities, Insurance and Private sector, with over 12,000 employees and more than 100,000 customers located in 200 countries around the globe. We need your help to keep growing and we hope you can become an integral part of the Harris family.

Harris Education Solutions, a division of Harris Computer, offers EdTech solutions that have a long legacy of helping students achieve success. Through our numerous products, we have solutions that fit the needs of any district – from assessment and content curation, data and at-risk analysis, to teacher walkthrough programs. Whether you’re working in your classroom or remotely, we can create custom programs to support you and your students’ path to growth and success.

Hands‑on, strategic Marketing Manager to lead go‑to‑market execution, demand generation, event management, content development, and RFP coordination across our K–12 education solutions portfolio. This role blends strategy and execution and is ideal for someone experienced in marketing to education, institutional, or government buyers.

You will partner closely with Sales, Product, Customer Success Managers, and Leadership to drive pipeline, support retention, and elevate our brand presence through compelling content, campaigns, trade shows, user groups, and RFP excellence.

Primary Functions:

Go‑to‑Market & Demand Generation

• Develop and execute go‑to‑market strategies for new products, features, and releases.
• Partner with sales, product, and leadership to align messaging and support revenue targets.
• Build and execute demand‑generation campaigns (email, social, SEO, paid, content).
• Track performance metrics and optimize based on analytics.

Content & Messaging

• Create clear, compelling messaging for K–12 and institutional audiences.
• Write and manage content including:
• Website copy
• Case studies
• Blogs / thought leadership
• Email campaigns
• Customer stories
• Product one‑pagers & pitch decks
• Maintain a consistent brand voice across all materials and channels.

Website & SEO

• Own and optimize the website, including content updates, structure, SEO strategy, and performance.
• Manage content refresh cycles in partnership with Product and Solutions teams.
• Improve SEO visibility through targeted content and technical upgrades.

Social Media & Digital Presence

• Manage social media presence across consolidated HES channels.
• Build a structured content calendar and track performance.
• Increase engagement and visibility within the education sector.

Events: Trade Shows, Conferences & User Groups

• Lead all trade show and conference planning, including:
• Booth design and logistics
• Collateral creation
• Vendor coordination
• Shipping and staffing schedules
• Execute regional and virtual User Groups, including:
• Agenda planning
• Speaker/vendor coordination
• Promotion and registration
• Post‑event follow‑up and reporting
• Develop standardized event playbooks to ensure repeatable, scalable execution.

RFP Ownership & Management

• Manage the full RFP/RFI lifecycle:
• Intake, qualification, timeline management
• Cross‑functional coordination with Product, Sales, Finance, and Legal
• Compilation and submission of final documents
• Maintain a master RFP library with up‑to‑date product content and responses.
• Improve RFP win rate through stronger content, templates, and process discipline.

Sales Enablement

• Create and maintain sales enablement materials, including:
• Product sheets
• Competitive briefs
• Customer stories
• Presentations and demo scripts
• Support Sales with targeted messaging, outreach content, and industry collateral.

Project & Budget Management

• Build timelines, manage vendors, and drive cross‑functional delivery.
• Track event budgets, campaign costs, and optimize spend for ROI.
• Improve internal processes for repeatable, scalable marketing execution.

Job Qualifications:

The qualifications we are looking for are mixture of work experience and educational background.

They are split into Minimum Qualifications (must have) and Additional Qualifications (nice to have) along with soft skills (competencies) needed for the role:

Minimum Qualifications:

• 5+ years of marketing experience in SaaS, B2B, EdTech, GovTech, or institutional markets.
• 3+ years of experience in writing and content creation.
• 3+ years’ experience with CRM and marketing automation tools (Salesforce, HubSpot, etc.).
• 1+ years of experience with websites, SEO, and content‑driven growth strategies.
• 1+ years of experience planning and executing trade shows/conferences.

Additional Qualifications:

• Experience in K–12 or education technology.
• Familiarity with long, consultative sales cycles and procurement processes.
• Experience coordinating or supporting User Groups or customer events.

Soft Skills:

• Ability to work effectively in a fast-paced development environment with strong self-direction and initiative, as well as within a team structure
• Excellent written and verbal communication skills and customer-centric attitude
• Demonstrated ability to foster effective collaboration across multiple technical teams and business stakeholders
• Ability to manage projects independently and collaborate across teams.
• Strong organizational and time‑management skills.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. It is not designed to be utilized as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job.

Working Environment:

This job operates in a professional office environment or remote home office location. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Periods of stress may occur.

This role may occasionally encounter Protected Health Information, Personal Identifiable Information or Privacy Records, and it is essential that all employees adhere to confidentiality requirements as outlined in the Employee Handbook and Harris’ Security and Privacy policies, as well as apply the concepts learned in the annual Security Awareness training.