Social Media & Partner Marketing Manager (remote)

Overview

The Direct to Consumer team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

The Manager of Social Media & Partner Marketing is responsible for the day-to-day, customer-first management and growth of multiple consumer brand social media accounts. This role supports brand performance through smart, data-informed content execution, hands-on campaign delivery, and strong collaboration across teams. The Manager will drive impressions, engagement, traffic, and revenue through compelling organic content, ongoing channel optimization, and meaningful partnerships. In addition to managing daily social execution for assigned brands, this role will also play a key part in scaling emerging sales channels, including TikTok Shop and affiliate marketing.The ideal candidate is both analytical and creative, excited by performance insights and driven to create content that resonates and performs across platforms.

Responsibilities

• Own social media execution for a portfolio of brands (Instagram, TikTok, Facebook, X, Pinterest), including strategy, scheduling, content creation, copy writing, and reporting.
• Execute and optimize TikTok Shop campaigns: manage product links, track results, and work directly with internal and external partners to drive conversions.
• Assist in affiliate campaign execution: manage platform logistics, report on performance, support partner communication, and collaborate cross-functionally to grow affiliate-driven revenue.
• Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies.
• Communicate clearly with key external partners, especially authors and publishing stakeholders, to execute campaigns and share deliverables.
• Contribute to content production: create original short-form videos, adapt brand and author assets for social use, and collaborate with the creative team on social-first design.
• Support cross-functional campaigns: work with publisher and brand teams to align messaging, calendars, and creative.

Qualifications

Work Experience:

• 4–5 years of experience in social media or digital marketing (brand or agency)
• Experience in affiliate and/or partner marketing
• Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel) and using data to guide creative and strategic decisions
• Proven ability to turn analytics into insights and insights into creative direction
• Strong copywriting skills and confidence presenting to key internal and external stakeholders
• Comfortable creating simple, short-form video
• A high degree of curiosity, agility, and initiative

Education : Bachelor’s in Marketing or related field

Knowledge:

• Comfortable with core social media marketing metrics
• Active and engaged with social media platforms, with a pulse on emerging trends
• Foundational understanding of affiliate marketing
• Foundational understanding of content creation

Skills:

• Exceptional written and verbal communication skills
• Creative problem solver, with a strong attention to detail
• Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance
• Ability to translate strategy into brand-specific tactics and communication points
• Ability to create basic social graphics, create and edit Reel and TikTok videos, and write engaging social copy
• Foundational cross-channel analytics capabilities, with comfort tracking core metrics in Excel

The salary range for this position is $55,000 – $75,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an Equal Opportunity Employer.