Senior Marketing Analyst

Fully Remote - Lead Marketing Analyst

We are working with a travel company who are looking to add a Lead Marketing Analyst to join their fully remote team!

What you'll do:

• Lead and improve marketing effectiveness strategy, including attribution and channel classification

• Manage and integrate data from tools like Segment, Google Ads, Meta, Braze, and our data warehouse

• Collaborate with analytics and engineering teams on data design and solutions

• Build and automate reports and dashboards that inform key business decisions

• Mentor and grow the Marketing Analytics team

• Work with Product, Finance, and Marketing leadership on strategic initiatives

• Drive ongoing improvements in marketing analytics processes and tools

What we're looking for:

• 5+ years' experience in marketing analytics or a related field (agency background a bonus)

• Deep knowledge of digital marketing channels and metrics (Paid Search, Paid Social, SEO, Affiliates, CRM, Partnerships)

• Strong skills in attribution, media mix modeling, incrementality testing, and funnel analysis

• Proficient in SQL, data warehouses, BI tools, and marketing platforms

• Excellent analytical mindset with attention to detail and clear communication

• Team management experience is a plus

Desired Skills and Experience

SQL, Marketing Attribution, GCP