Marketing Mix Consultant

Marketing Mix Consultant

3-Month Contract to Hire

$80-90/hr

Remote

We are seeking an individual who is analytical, detail-oriented, and has a robust background in media strategy and analytics, particularly within the marketing and media sectors. This person should have extensive experience in client management and the creation of impactful presentations. They must ensure clients receive best-in-class results while addressing the unique demands of the North American market.

What You’ll Be Doing

• Establish and maintain strong client relationships through exceptional project management and client servicing, ensuring a seamless experience from start to finish.
• Serve as a key partner and subject matter expert in analytics, particularly as it relates to media strategies, across the organization and in client interactions.
• Lead end-to-end project management, from design and data collection to modeling and delivery, with a strong focus on marketing and media ROI analysis.
• Interpret and validate model results, crafting detailed reports and presentations for senior client stakeholders, ensuring actionable insights for marketing and media investment optimization.
• Present findings and strategic recommendations to senior client collaborators, translating complex data into clear, actionable media strategies and insights.
• Run custom models to address specific client business challenges, particularly in media and marketing optimization, leveraging tools such as Marketing Mix Modeling (MMM) and media performance metrics.
• Collaborate with offshore teams to ensure projects are delivered according to specifications, maintaining high standards of quality.
• Work cross-functionally with other locations and departments to tap into expertise, solving client business challenges and providing comprehensive media and marketing insights.

The Skills & Experience Needed

• Bachelor’s degree, preferably in Analytics, Statistics, Economics, Mathematics, or Business/Marketing Management.
• Strong working knowledge of statistics and its application to marketing and media analytics solutions.
• At least 4-6 years of professional experience in analytics, with a focus on media or marketing data analysis.
• 3-4 years of client servicing experience, with at least 1 year in executing and managing marketing mix projects specifically related to media spend and ROI.
• 3+ years of hands-on experience with Marketing Mix Modeling (MMM) or other advanced analytics methodologies focused on media investment optimization.
• Proven experience with media planning, media mix optimization, and analyzing media campaign effectiveness, including traditional and digital channels.
• Excellent communication skills, with the ability to manage client expectations and craft persuasive, data-driven stories for diverse client audiences.