Director of Partner Marketing Analytics

Director of Partner Marketing Analytics

Location: United States

Salary: Up to $200,000 + Bonus

THE COMPANY

We are partnered with a leading national consumer services brand that is reshaping how customers engage with their financial well-being. With continued growth and significant investment in data-driven marketing, they are seeking a Director of Partner Marketing Analytics to take ownership of analytics for their partner and affiliate channels. This is a senior role with high visibility, offering the chance to make a direct impact on marketing performance and ROI.

THE ROLE

Reporting into senior marketing leadership, you will lead a team of analysts focused on maximizing the performance of partner and affiliate channels. This is a hands-on, high-impact role, balancing strategy, execution, and cross-functional collaboration.

You will:

• Lead end-to-end analytics and reporting for partner and affiliate channels, providing insights into performance, lead conversion, and ROI.
• Design and maintain dashboards and reporting frameworks to track KPIs across programs.
• Partner with channel managers to optimize lead quality, payout structures, partner tiers, and campaign strategy.
• Build incrementality models to measure true channel value and unlock opportunities for scale.
• Collaborate cross-functionally with Finance, Data Engineering, and Marketing to ensure data integrity, effective forecasting, and budget optimization.
• Present insights and recommendations to senior leadership to influence strategy.
• Hire, mentor, and develop analysts to expand the team and strengthen capabilities.

YOUR SKILLS & EXPERIENCE

• Bachelor's degree in STEM or quantitative discipline (preferred).
• 8+ years in marketing analytics, including 3+ years in affiliate/partnership marketing.
• 3+ years' leadership experience, with a proven ability to build and lead high-performing teams.
• Strong command of SQL and experience with BI tools such as Tableau, Looker, or Sigma.
• Solid understanding of data warehousing, ETL, and automation.
• Advanced Excel with ability to build complex models and forecasts.
• Excellent communication and storytelling skills for executive-level presentations.
• Demonstrated ability to influence stakeholders and manage multiple priorities in a fast-paced environment.
• Financial services experience a plus.

WHAT'S IN IT FOR YOU

• Competitive base salary up to $200,000 plus performance bonus.
• Opportunity to shape the analytics strategy for a major U.S. brand.
• Direct exposure to senior leadership and cross-functional stakeholders.
• A role that combines strategic impact with hands-on analytics.
• Excellent benefits and career growth potential.