Senior Email Marketing Manager

Role: Senior Email Marketing Manager

Company: Hari Mari

Reports To: VP of E-commerce and Marketing

Location: Dallas

Role Type: Full time

Work Environment: In office, M, T, Th, F

About Us: Hari Mari is a leading retailer of high-quality sandals, offering a wide range of styles for men and women. We pride ourselves on delivering comfort, craftsmanship, and purpose through every step—supporting children battling cancer with every pair sold.

Role Profile Overview: We are seeking an experienced and data-driven Senior Email Marketing Manager to join our team. This person will own the strategy, execution, and optimization of all email and SMS marketing efforts. The ideal candidate has deep expertise in segmentation, A/B testing, and campaign automation, and is passionate about delivering personalized customer experiences that drive engagement, conversion and retention.

Key Responsibilities:

• Own Hari Mari’s email and SMS strategy end-to-end: planning, execution, testing, and analysis
• Build and execute lifecycle marketing campaigns across the customer journey—welcome series, post-purchase, win-back, abandoned cart, and more leveraging Klaviyo
• Partner with VP of E-commerce and Marketing to develop customer segmentation strategies to personalize messaging and increase LTV
• Create high-performing email content, including copy, design, and CTAs, that aligns with brand voice and marketing objectives
• Analyze customer data and behavior to inform email marketing campaigns and segmentation strategies
• Create and manage segments based on subscriber shopping behavior, demographics, and preferences
• Maintain accurate and up-to-date segment lists, ensuring that subscribers are correctly categorized and targeted
• Set up and manage segment rules and filters in Klaviyo
• Create campaign calendars aligned with product launches, sales, and seasonal campaigns
• Manage and optimize the performance of all flows and automations in Klaviyo
• Analyze and report on key performance metrics (open rate, CTR, CVR, AOV, unsubscribes) and provide actionable insights
• Maintain clean email and SMS lists through regular hygiene practices
• Ensure all campaigns meet CAN-SPAM, TCPA, and other compliance requirements
• Manage A/B tests to continuously improve subject lines, content, send times, and layouts
• Stay current on trends and best practices in email, SMS, and mobile marketing

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of experience in email and SMS marketing, including deep knowledge of segmentation, automation, and deliverability best practices
• Proven success in driving revenue through email and SMS marketing programs
• Hands-on experience with platforms like Klaviyo, Postscript, or similar
• Strong grasp of customer segmentation and behavioral triggers
• Solid understanding of data privacy and compliance standards (GDPR, CAN-SPAM, TCPA)

Required Skills:

• Strong analytical skills with the ability to interpret campaign data and optimize performance
• Strong content creation skills, with ability to write compelling copy and design visually appealing emails
• Excellent written communication and copywriting skills
• Highly organized with strong attention to detail
• Ability to think strategically and execute tactically
• Comfortable managing multiple campaigns and deadlines
• Collaborative mindset and a proactive problem-solver
• Working knowledge of SMS marketing platforms such as Klaviyo or similar

Preferred Skills:

• Experience in the footwear, fashion, or consumer goods industry
• Familiarity with Shopify and integrating ESPs with e-commerce platforms
• Working knowledge of SMS marketing platforms such as Klaviyo or similar
• Familiarity with data analysis tools, such as Google Analytics
• Experience with HTML/CSS for email formatting is a plus

Benefits:

• Base salary of $90K - $100K per year plus bonus opportunity
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Employee discount on company products

To apply: Please submit your resume and cover letter to Ryan Walls at ryan@harimari.com with the subject line: Senior Email Marketing Manager Application - [Your Name].

Hari Mari is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic.