Regional Sales and Marketing Manager

Overview

The primary responsibility of the Regional Sales and Marketing Manager is to build, lead, train and support the cafe Sales & Marketing managers and coordinators in the field to optimize the potential top line sales within each market. Regionals are also responsible for ensuring that all sales and marketing initiatives obtain the desired profit margins. This person needs to develop creative strategic initiatives leveraging relationships to drive top line cafe and retail sales while heightening consumer awareness. The regional will also assist in the development of sale strategies for all cafe operations with emphasis on maintaining consistent direction and vision through the entire field sales force and cafe management teams.

The Regional Sales and Marketing Manager is a highly visible and complex role, since the candidate will be required to support and work with all cafes, departments, and leadership team across the entire organization and work directly with the Directors of Sales & Marketing to deliver on the overall company strategic plan while being involved with the development of the local business plans.

Responsibilities

• Identify sales opportunities (i.e. tour and travel, conventions, events, groups and music entertainment partnerships) within each market as a lead generator for the local Sales Management team.
• Teach/coach and document employees who fail to meet standards to maintain a high quality workforce.
• Present a professional image to employees, guests, clients, owners and investors.
• Attend client functions and designated parties to provide support, ensure guest satisfaction and promote future business.
• Work as a team, helping all employees to complete the required activities that ensure we blow away Guest expectations.
• Drive implementation of regional and local marketing programs through creative and innovative initiatives, primarily focusing on driving sales, generating awareness and developing relationships in the marketplace.
• Within the specified region, evaluate each market and its opportunities in partnerships, public relations, and overall local market integration in the entertainment sector.
• Create tools to be used by the field in educating entire cafe management teams on sales and marketing ideas to drive top line sales.
• Act as a Regional spokesperson for the brand – communicating our connection to music and entertainment – and the experience that is offered in our cafes. Representing the brand would include trade shows, national organizations, and public relation media opportunities.
• Partner with operations to manage regional and local resources.
• Manage marketing campaigns and strategies across multiple units, managing roll out and execution of key initiatives.
• Strong knowledge of selling to multiple markets as well as on the ground execution of sales and marketing events, able to sell, plan, market, manage local teams to fully execute various activations throughout the year.
• Within the specified region, evaluate each market and its opportunities in partnerships, public relations, and overall local market integration in the entertainment sector.
• Create tools to be used by the field in educating entire cafe management teams on sales and marketing ideas to drive top line sales.
• Leverages internal and external data, research and analytics insights to analyze and identify opportunities for growth, brand relevancy and guest engagement at macro and individual concept level.
• Conducts annual by location competitive analysis.
• Sets regional strategies across group, and identify marketing campaigns and programs for implementation at a location level.
• In partnership with operations, measures and reports against plan outcomes.
• Designs and implements global group initiatives on an annual basis including strategic partnerships, promotional opportunities and guest research and feedback.

This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.

Qualifications

• Proven experience in sale/marketing strategic experience required.
• Proven successful marketing and sales initiatives.
• Strong verbal, written and presentation skills
• Effective impacting and influencing skills
• An entrepreneur approach to driving sales; creative thinker
• Ability to travel extensively
• Restaurant experience preferred
• Prior successful management experience.
• Multi-concept, multi-brand experience.
• Manages all agency and partnership relationships to optimize plans.
• Senior level experience working with multi-channel, cross-functional teams and executive level business partners to successfully deliver on major corporate programs, ecommerce initiatives, and Online Marketing
• Strong command of the digital marketing landscape/trends with focus on online advertising, social media, email marketing, and search engine marketing platforms and techniques
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Contribute to increased revenues of products or services through solid business practices and is a functional qualified marketer. This person will possess the financial acumen to see creative opportunities in the brand.
• Proven years of experience in related sectors – entertainment, music, and hospitality industries.
• Ability to inspire, motivate, and develop cafe managers at all levels. He/She will possess a take-charge ability tempered with diplomacy. This executive should be a hands-on manager - and will possess the insight to anticipate problems and the sophistication with which to resolve them. This person will be a strong decision maker who can identify and generate well-formed ideas.
• Leverages internal and external data, research and analytics insights to analyze and identify opportunities for growth, brand relevancy and guest engagement at macro and individual concept level.
• Superior communication and interpersonal skills. He/She will demand of himself/herself and of others, the highest professional standards of personal and professional integrity.
• Has an established network within the region and will continue to develop relationships within key categories: Local Media, Tour & Travel, and Music & entertainment industry.
• Must possess strong communication and listening skills, excellent speaking, reading and writing.
• Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
• Multiple language abilities a plus, fluency in English required.
• Managers are expected to be able to perform the job functions with reasonable accommodation.