Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

About the Role

We’re seeking a Lead Analyst to help shape the future of marketing analytics through automation, AI, and machine learning at our fast-growing online sports betting and casino business. This is a strategic individual contributor role, sitting at the intersection of marketing, analytics, and data science. You’ll be the critical link ensuring that our data science team builds solutions that solve real business problems — and that our marketing teams adopt and act on those solutions.

This role is perfect for someone who combines a strong foundation in analytics with strategic thinking, excellent communication skills, and a passion for building scalable, data-driven tools that drive impact.

What You’ll Do

Translate Business Needs into Scalable Tools: Act as the voice of marketing analytics in shaping data science roadmaps and ensure outputs like models, tools, and automations are grounded in real marketing use cases
Bridge the Gap Between Teams: Work closely with data science, analytics, and marketing stakeholders to align on goals, share domain knowledge, and co-develop solutions
Ensure Adoption and Impact: Drive implementation and change management processes to make sure that when tools are built (e.g., ROAS models, bid engines, LTV forecasts), they are properly understood, trusted, and used by decision-makers
Lead High-Impact Projects: Collaborate with data science to influence the design and application of advanced analytics and automation projects across areas like:
Marketing Mix Modeling (MMM)
Automated bid optimization engines
Audience segmentation and targeting automation
Creative testing and generation using AI
LTV and ROAS modeling
Geographic and channel-level incrementality testing
Promote Operational Excellence: Help define best practices for ongoing testing, validation, and feedback loops to ensure continuous improvement of ML/AI tools
Build for Scale: Identify and advocate for scalable automation opportunities that reduce manual workload and increase marketing efficiency

What are we looking for?

4–7 years of experience in marketing analytics, data science, or related roles in performance marketing-heavy industries (experience in online gaming, sports betting, or similar is a plus)
Deep understanding of marketing KPIs, attribution, and performance drivers (e.g., LTV, ROAS, CAC, incrementality)
Proven experience working alongside data science teams to shape or apply predictive models or AI/ML tools in a marketing context
Strong SQL and data wrangling skills; familiarity with Python or other scripting languages is a plus
Ability to act as a strategic thought partner, balancing technical know-how with commercial intuition
Clear communication and stakeholder management skills, especially in cross-functional environments
Comfort in ambiguity and excitement about building new processes, not just maintaining existing ones
Strong understanding of experimentation, A/B testing and campaign analysis

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

Competitive pay and benefits
Flexible vacation allowance
Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).