CRM QA Co-Ordinator

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

As a CRM QA Coordinator within our CRM Sports and Casino team, you will play a crucial role in ensuring the accuracy, consistency, and flawless execution of all CRM campaigns. This role demands a detail-oriented and process-driven professional who can rigorously test and validate user journeys, email content, push notifications, and promotional bonus configurations before launch.

You'll act as the final checkpoint before campaigns go live—ensuring a seamless, on-brand experience for our customers and protecting the business from errors that could impact revenue or customer trust.

Key Responsibilities:

Campaign Quality Assurance

• Review and test multi-channel CRM campaigns (email, push notifications, SMS, in-app) for accuracy in content, personalization, segmentation, and delivery timing.
• Validate correct language, and design alignment across all communications.
• Ensure campaign links, tracking tags, and dynamic content behave as expected across platforms and devices.

User Journey Validation

• Thoroughly test automated customer lifecycle journeys (e.g., onboarding, retention, reactivation) in CRM tools and ensure proper trigger logic and flow.
• Monitor entry/exit criteria, conditions, and wait times to validate user movement through journeys.
• Identify edge cases, broken logic, or conflicting messages that could disrupt the customer experience.

Bonus & Promotion Setup Verification

• Validate CRM campaign bonus setups and configurations to ensure correct reward logic, eligibility rules, and payout mechanics.
• Collaborate with CRM Operations, and Promotional teams to ensure bonus descriptions and T&Cs match the technical setup.
• Test offers across sportsbook and casino verticals, including free bets, deposit matches, and free spins.

Testing & Troubleshooting

• Own and execute end-to-end QA test cases prior to campaigns going live..
• Use staging environments, preview tools, and test user accounts to simulate customer experiences.
• Proactively flag bugs and inconsistencies, and coordinate with CRM Ops and Tech teams to resolve them.

Documentation & Improvements

• Maintain campaign QA documentation and checklists to ensure consistent standards.
• Help develop and continuously improve QA workflows and best practices for campaign testing.

What are we looking for?

• 1–2 years experience in CRM, QA, or Marketing Operations, ideally in online gaming, betting, or a similar regulated environment.
• Strong understanding of customer lifecycle campaigns and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Optimove).
• Familiarity with QA methodologies and testing best practices.
• Experience testing and troubleshooting email, push notifications, and promotional journeys.
• Attention to detail, with excellent organizational and communication skills.
• Comfortable with tools like Jira,Monday, Confluence, or similar for bug tracking and documentation.
• Knowledge of bonus logic in gaming (free bets, spins, wagering requirements) is highly desirable.
• Understanding of regulatory standards in iGaming jurisdictions (e.g., GDPR, RG requirements) is a plus.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).