Happy Numbers is an award-winning EdTech platform helping millions of K–5 students across the U.S. and Canada build deep conceptual understanding of math. Trusted by over 300,000 teachers, we empower educators with adaptive technology that differentiates instruction, supports student growth, and makes math learning engaging.

We are looking for a Content Marketer & Social Media Manager who is passionate about both education and innovation. This role blends creativity, storytelling, and community building with a strong focus on teachers as the core audience. You’ll not only connect with educators through authentic, teacher-first content, but also experiment with cutting-edge AI creative tools to amplify campaigns, streamline content creation, and push the boundaries of what’s possible in EdTech marketing.

What You’ll Do

Social Media Strategy & Community Engagement
Build and execute a teacher-centered social media strategy across LinkedIn, Instagram, TikTok, Facebook, and X.
Create and manage engaging content — posts, videos, graphics, and stories — tailored to teachers, instructional coaches, and district leaders.
Foster authentic conversations with educators, highlighting classroom stories and showcasing Happy Numbers’ impact.
Content Marketing & Storytelling
Develop case studies, blog posts, and short videos that spotlight teacher voices and student success.
Collaborate with teachers and internal teams to produce content that feels authentic and relatable.
Use AI tools (text, design, video, audio) to streamline production and create innovative, high-impact campaigns.
Campaigns & Growth
Lead social campaigns for product launches, seasonal initiatives, and teacher giveaways.
Partner with teacher-influencers, ambassadors, and district communities to expand reach.
Monitor analytics, track KPIs (engagement, sign-ups, adoption), and refine campaigns for maximum growth.

What We’re Looking For

3+ years in social media or content marketing (EdTech, SaaS, or K–12 education strongly preferred).
Strong writing, editing, and visual storytelling skills.
Experience creating engaging short-form video content (TikTok, Reels, Shorts).
Hands-on experience with AI creative tools (e.g., ChatGPT, Midjourney, Runway, CapCut AI, Jasper, or similar).
Ability to balance creativity, experimentation, and data-driven optimization.
Preferred/Plus:
Previous experience as a teacher, instructional coach, or district administrator.
Direct work with elementary teachers and familiarity with their classroom needs.
Understanding of the U.S. K–5 education system, curriculum standards, and trends.