Head of Digital Marketing

About the role

We are looking for a hands-on Marketing Lead who can own, drive, and execute our marketing efforts end-to-end. This role is for someone who thinks strategically, acts decisively, and is comfortable rolling up their sleeves to get things done.

This is not a coordination-only or delegation-heavy role. You will be responsible for shaping marketing strategy and ensuring its execution across digital, content, performance marketing, partnerships, and on-ground initiatives.

You will work closely with leadership and take full ownership of marketing outcomes.

Key Responsibilities

• Define and drive the overall marketing strategy aligned with business goals
• Identify the right mix of channels: digital, performance, content, partnerships, events, and offline
• Plan campaigns for launches, events, festivals, and seasonal initiatives
• Set quarterly priorities, budgets, and measurable KPIs
• Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms
• Review and refine creatives, captions, ad copy, and campaign messaging
• Step in to execute when needed, from fixing a Reel to reworking a campaign structure
• Ensure timely delivery and quality across all marketing outputs
• Ensure the website is always updated with the latest information, events, offerings, pricing (where applicable), and visuals
• Ensure accuracy, consistency, and brand quality across all marketing touchpoints
• Track performance, analyze results, and optimize campaigns continuously
• Work closely with designers, videographers, freelancers, and agencies
• Provide clear briefs and constructive feedback
• Ensure accountability, timelines, and quality
• Build simple systems and processes to scale marketing efforts sustainably
• Own lead generation and revenue-driven metrics
• Monitor campaign performance and ROI
• Use data to make decisions, test ideas, and iterate quickly
• Identify new growth opportunities and channels

Requirements

• 5–12 years of marketing experience
• Proven experience driving both marketing strategy and execution
• Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus
• Strong understanding of digital marketing and content strategy
• Excellent communication and briefing skills
• High ownership mindset — takes responsibility, not excuses
• Ability to balance big-picture thinking with attention to detail
• Strong analytical and problem-solving skills
• Ability to work independently and make decisions with confidence

What we offer

• High ownership and autonomy
• Direct access to leadership
• Opportunity to shape and build the marketing function
• Work across multiple brands, businesses, and experiences
• Work on meaningful, experience-driven brands and properties
• Opportunity to influence strategy as well as hands-on execution
• Space to experiment, learn, and grow