Hanifa is a contemporary fashion brand celebrated for design, innovative storytelling, and redefining what luxury looks like for women today. With an engaged community and viral moments rooted in authenticity, we’re growing fast—and intentionally. We’re now hiring a specialist who understands how to translate that energy into paid strategy and measurable results. We are on a mission to empower women globally through fashion while continuously pushing creative boundaries.

Role Description

We’re looking for a Marketing & Growth Specialist to lead brand campaigns, drive strategic rollouts, and build momentum across email, social, paid, and digital touchpoints. This role isn’t just about running ads. It’s about how all the pieces work together. You’ll collaborate with our creative, content, and leadership teams to shape how we show up and scale our impact.

Key Responsibilities

Campaign Planning & Rollouts

Own and execute full-funnel marketing rollouts for product drops, seasonal collections, and key brand moments
Develop campaign calendars in collaboration with creative, PR, and digital teams
Translate brand goals into clear marketing actions across organic, paid, and owned channels
Work with leadership to brief, pace, and adapt plans in real-time

Email & Retention Strategy

Map out email flows and one-off campaigns using tools like Klaviyo
Plan storytelling and sales-driven content that matches drop cadence and product availability
Track open rates, CTR, and conversions to optimize timing and creative

Paid Media (Support Role)

Monitor campaign performance and provide actionable insights using platforms like Google Analytics, Meta Ads Manager, and others.
Prepare monthly reports to track KPIs, ROI, and campaign effectiveness.

Content Collaboration:

Support the development and optimization of paid campaigns across Meta, Google, TikTok, and Pinterest
Help brief ad creatives that match the tone and voice of organic content
Work with external partners or consultants to track spend and performance
Use paid insights to inform broader marketing strategy

Social & Influencer Strategy

Collaborate with content and social teams to align marketing goals with platform strategy
Identify influencers or moments worth amplifying, especially around new releases or events
Support strategic seeding and community growth initiatives

Insights & Reporting

Pull weekly and monthly reports on campaign performance, traffic, conversion, email, and ad data
Use insights to adjust strategy, propose tests, and inform future launches
Maintain visibility across all touchpoints so nothing slips through

Qualifications

4–6 years of experience in fashion or e-commerce marketing
Strong understanding of campaign strategy, email marketing, and digital content
Comfortable working in a fast-moving environment with seasonal drops and tight timelines
Familiar with Shopify, Klaviyo, Meta Ads Manager, and Google Analytics
Knows how to brief creative and communicate clearly across teams
Excellent communication and collaboration skills.
Passionate about brand storytelling, fashion culture, and digital growth

Preferred: