Senior Manager, Marketing Mix & Media Analytics (Remote)

Date: Apr 24, 2025

Job Requisition ID: 2048

Company: Hanesbrands Inc

Location: Winston-Salem, NC, US, 27101

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one national bra brand. HBI employs 48,000 associates in approximately 30 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

Are you passionate about using data to fuel marketing and media strategies? Do you have the leadership skills to lead a talented team and turn complex data into actionable insights? If you’re an experienced leaders with an analytical mindset, we want you on our team!

Lead Marketing Transformation as Senior Manager, Business Analytics - Marketing & Media

At Hanesbrands Inc., we believe that data and analytics are key to unlocking the potential of our marketing and media efforts. You’ll play a pivotal role in shaping marketing strategies and media ROI through data-driven allocation and optimization strategies. Reporting to the Director of Business Analytics, you’ll lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and ultimately foster a culture of data-driven decision making.

Responsibilities

• Business Acumen: Develop a deep understanding of HBI’s business strategies, objectives, and competitive landscape. Work closely with cross-functional teams including marketing, sales, product, finance, and supply chain to utilize data-driven analytics in support of decision making that drive business outcomes, results, and value.
• Team Leadership: Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects. Cultivate a culture of business-focused analytics that drive business outcomes and business value. Oversee business analytics initiatives and ensure the delivery of actionable analytics that improve decision-making.
• Business Strategy: Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives**.** Lead your business analyst team to identify critical business challenges and growth opportunities, proactively using analytics to propose inventive solutions that drive growth, efficiency, cash generation, and profitability.
• Data Analysis: Oversee and conduct the collection, cleansing, and analysis of data from multiple sources to identify trends, patterns, and insights that drive business value.
• Reporting and Visualization: Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights to stakeholders at all levels of the organization.
• Cross-Functional Collaboration: Work closely with Director Business Analytics and key stakeholders across departments, including marketing, finance, operations, and product development, to identify opportunities for optimization and growth.
• Communication and Data Storytelling: Effectively translate analytical findings into actionable, business-focused actions. Effectively communicate decision support narratives to senior leadership and stakeholders. Develop and coach the business analytics team in effective communication and data storytelling.
• Continuous Learning: Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team.

Qualifications

• Minimum Education/ Experience: Bachelor’s degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience. 4+ years of equivalent work experience can be substituted for bachelor’s degree
• Preferred Education/ Experience: Master's degree 8+ years relevant work experience
• 8+ years’ experience in a senior analytics role, with a track record of success in leading high-performing teams.
• 3+ years Media Experience
• Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
• Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.

Job Specific Competencies

• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent leadership and interpersonal skills, with the ability to inspire and motivate team members.
• Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making.
• Knowledge of business intelligence concepts and methodologies, including data warehousing, ETL processes, and data modeling.
• Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and big data technologies is a plus.

Core Competencies:

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values:

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.

Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com

Nearest Major Market: Winston-Salem
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