Hubspot Marketing Specialist

About Us

Halo Recruiting is a white-glove recruiting firm helping U.S. companies access elite global talent for 80% less than domestic equivalents. We recruit, screen, and rigorously vet top-tier remote workers based in the Philippines to work as full-time embedded team members within your business. Our candidates are 100% English-fluent, university-educated, and have years of corporate experience from top-tier brands like Google, KPMG, PwC, Canva, Mercedes-Benz, Exxon, Amazon and Deloitte, to name a few.

Pay: ₱125,000.00 - ₱140,000.00 net per month

Job Title: Marketing Operations / HubSpot Specialist

Location: Remote

Role Overview:

We’re looking for a Marketing Operations professional to take full ownership of our HubSpot environment. This is a hands-on role with a strong operational focus, responsible for bringing structure, consistency, and optimization to HubSpot - a system that hasn’t had dedicated ownership for some time.

You will be the go-to HubSpot expert, driving improvements, maintaining data integrity, and enabling the marketing team to execute campaigns efficiently and effectively.

Key Responsibilities:

HubSpot Ownership & Execution

• Take end-to-end ownership of HubSpot, including workflows, campaigns, forms, email, and reporting.
• Build and optimize workflows and automations to support demand generation and marketing campaigns.
• Manage campaign setup and tracking in HubSpot, including events.
• Ensure forms are correctly capturing data and attribution is accurate.
• Execute email campaigns with a focus on continuous improvement and engagement.

Data Hygiene, Dashboards & Reporting

• Maintain clean, organized, and accurate data in HubSpot.
• Build and maintain repeatable dashboards providing visibility into top-of-funnel health, channel and campaign ROI (e.g., events, ads, activations).
• Eliminate the need for ad-hoc reporting by leadership through scalable and consistent reporting practices.

Lead Scoring & Segmentation

• Maintain the existing lead scoring model, ensuring new forms and activities are properly mapped.
• Partner with the marketing team to analyze lead progression and provide insights to inform future improvements.

Cross-Functional Collaboration

• Work closely with RevOps to ensure HubSpot data integrates smoothly with Salesforce, enabling clean handoffs and visibility across the GTM stack.
• Serve as the marketing-side owner of HubSpot data without direct responsibility for Salesforce architecture.

Strategic & Analytical Thinking

• Understand the “why” behind requests and identify when a task may not fully address the underlying problem.
• Proactively propose scalable, efficient, and improved ways to leverage HubSpot.
• Balance hands-on execution with independent problem-solving and strategic thinking.

Qualifications & Experience:

• Proven experience managing HubSpot or similar marketing automation platforms.
• Strong understanding of marketing operations, campaign execution, and demand generation.
• Skilled in data management, reporting, and building dashboards.
• Ability to analyze lead progression, segment audiences, and maintain lead scoring models.
• Collaborative mindset with experience working cross-functionally with sales, RevOps, and marketing teams.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

What Success Looks Like:

• A clean, optimized, and fully functional HubSpot instance.
• Repeatable, actionable dashboards providing insight into marketing performance.
• Efficient workflows and campaigns with measurable impact.
• Data-driven recommendations for continuous improvement of marketing operations.