We’re a NYC-based digital agency with a global team of over 300, shaping the future of digital experiences for 20 years. Our clients span Media & Entertainment, Retail, Finance, Healthcare, Ticketing, and beyond—each trusting us to push boundaries, challenge the expected, and deliver results that matter.

At Halo, we believe real impact comes from real connections. We forge deep partnerships with our clients so they can do the same with their audiences. Our work blends data-driven strategy with boundary-pushing creativity—spanning digital marketing, product strategy, UI/UX, art direction, and full-stack development.

In a fast-moving digital world, we don’t just keep up—we set the pace. We take our work seriously, but never ourselves, because great ideas thrive in an environment of curiosity, collaboration, and just the right amount of irreverence.

Learn more about our philosophy, benefits, and team at https://halopowered.com/

Role Overview

We’re on the hunt for a Senior Marketing Operations Specialist, reporting to the Head of Marketing Strategy, who thrives in the intersection of strategic systems design and execution. This role goes far beyond implementation—you’ll lead the charge in reshaping how our clients use their Martech Stack to drive performance, compliance, and clarity across their marketing and sales ecosystems. If you’re someone who loves digging into messy CRMs, architecting enterprise-grade solutions, and making sure no automation goes rogue—this is your jam.

You’ll work closely with cross-functional teams and client stakeholders to perform deep CRM audits, build data governance frameworks, and overhaul automation strategy. Expect to get your hands dirty and your brain busy.

We’re looking for a proactive leader with high technical fluency, strong attention to compliance, and a passion for operational excellence.

What You'll Do

Conduct technical audits across the CRM (users, data, objects, properties, permissions), identifying risks, inefficiencies, and opportunities for cleanup and restructuring.
Lead redesign efforts for lifecycle stage tracking (Lead → MQL → SQL → SAO → Closed Won), including workflow orchestration and attribution logic.
Implement and enforce RBAC policies across the Martech Stack for Sales and Marketing to ensure data integrity and role clarity.
Design and implement scalable lead scoring models aligned to business objectives.
Oversee full data hygiene initiatives—de-duplication, legacy record cleanup, GDPR/CCPA alignment, and contact governance policy setup.
Optimize or deprecate outdated workflows and assets; build new ones to support campaign ops, sales handoffs, and lifecycle transitions.
Collaborate with client teams to refine how forms are deployed across their digital properties, ensuring alignment with brand and funnel strategy.
Audit and improve attribution reporting using custom reporting tools, working cross-functionally with analytics teams.
Evaluate use of third-party tools, recommending and implementing integrations where needed.
Provide documentation and training on system improvements, automations, and CRM best practices.

About You

You have 4–6+ years working hands-on in HubSpot Enterprise, ideally across both Marketing and Sales Hubs at a strategic level.
You’ve demonstrated experience cleaning up and optimizing mature Martech Ecosystems (properties, custom objects, workflows, permissions, etc.).
You possess deep understanding of lifecycle stages, lead scoring models, funnel transitions, and reporting logic.
You have operational fluency around GDPR/CCPA compliance and contact governance
You’re comfortable partnering with Marketing Ops, RevOps, and cross-functional stakeholders to align systems and strategy.
You’re analytical but action-oriented—you can document a data model and build the corresponding workflow in the same hour.
You have experience with adjacent platforms like Braze, Klaviyo, Dynamic Yield, or Monetate is a big plus—especially if you’ve used them to orchestrate cross-channel campaigns or drive contextual personalization at scale.
You have excellent English communications skills.

Bonus:

Background in consulting, agency life, or working across multiple client accounts.
Experience with experimentation and insight platforms like Optimizely, Heap, VWO, or Hotjar—we’re big fans of candidates who bring a testing mindset to automation, and who use behavioral data to improve performance.
Experience with custom-coded actions, or data sync integrations.
Familiarity with emerging AI tools for workflow acceleration and reporting.

Benefits: