Senior Marketing Manager (Organic Growth & Community)

About Halm 🌱

We’re on a mission to shape a new age in gardening by uniting convenience, effectiveness, and a deep love for outdoor living. Gardens aren’t just decorations — they’re vibrant spaces where life happens. Halm turns every garden into a Freiluft-Wohnzimmer.

In the last 3 years, we have become the leading lawn care subscription brand in Germany with +10.000 customers, 7-digit revenue and fast but profitable growth — all with only two full-time founders and help from exceptional freelancers.

To bring Halm into every garden in DACH & beyond and to build the first outdoor homecare brand people truly love, we are hiring a Senior Marketing Manager.

About the Role 🧩

We’re looking for a hands-on, experienced marketing expert who’s passionate about building organic traction, community, and content ecosystems. If you live and breathe creative storytelling, love gardening or outdoors, and thrive in early-stage growth & chaos, read on.

You’ll take full ownership of our organic growth engine — from creating compelling content to nurturing a vibrant online community of lawn owners. You’ll work closely with the founders and help turn Halm into the go-to consumer brand for outdoor homecare.

We're open to both full-time hires or part-time contributors (min. 24 hours/week), depending on your experience and goals.

What You'll Do 🎯

Your mission: build brand love, loyalty, and visibility for Halm.

You will own and drive the channels: SEO, affiliate & influencer marketing, social media (organic), email marketing/CRM

💬 Community & Content

• Engage with and grow Facebook groups and niche communities
• Activate our customer base as co-creators and advocates
• Scale our organic channel Instagram and launch TikTok, YouTube, etc.
• Own and expand our newsletter channel

🚀 Organic Growth

• Drive SEO roadmap and content engine
• Build partnerships with aligned brands (BBQ, fences, etc.)
• Scale and professionalize our affiliate and influencer campaigns

🧪 Experimentation

• Explore viral growth loops (e.g., referral systems)
• Test meta-advertorials and native platforms (Taboola, Outbrain)
• Contribute to creative formats like online video courses or earned PR

Who we look for 👋

• 5+ years experience in online marketing, ideally in direct-to-consumer brands
• Well-rounded marketer with strong analytical skills and sharp creative instincts
• Strong content creator with exceptional storytelling & copywriting skills
• Community builder with a growth mindset and bias for action
• Solid experience across SEO, influencer marketing, and organic social
• You ship. You test. You iterate. You own it end-to-end.
• You think creatively and love bold, out-of-the-box marketing moves
• Native-level German and fluent English are required
• Bonus: Affinity for lawn, garden, or outdoor lifestyle

Benefits 🎁

• Work from anywhere – we're remote but make sure to have regular facetime
• Full ownership and direct collaboration with the founders
• No BS startup hype – we care about real customer value, not vanity metrics
• High ambition without toxic pressure – sustainable, meaningful growth
• Work with seasoned founders who’ve built VC-backed companies, raised millions and led teams at Klarna, Buena & beyond
• Entrepreneurial energy is rewarded – get virtual shares in Halm
• Co-working membership with access to hundreds of spaces