Social Media Marketing Executive

Join Platonix, a pioneering OTT platform focused on holistic wellbeing, as our Social Media Marketing Executive. With a mission to enrich lives by nurturing the soul, mind, and body, Platonix is looking for a creative and driven professional to enhance our social media presence and engage our growing global community.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive digital marketing strategies to enhance Platonix’s brand presence, with dual goals: expanding our user base and enticing potential content providers to join our platform.
• Content Creation and Distribution: Create and manage compelling, platform-specific content that not only educates and engages our current audience but also attracts new subscribers and content providers. Ensure content showcases the benefits of joining Platonix as both users and contributors.
• Community Management and Engagement: Foster a dynamic online community to increase brand loyalty and user interaction, ensuring that both potential and current users as well as content providers feel valued and engaged.
• Influencer and Partner Outreach: Identify and collaborate with influencers and industry leaders who can amplify our message and attract both users and high-quality content providers to the platform.
• Analytics and Reporting: Regularly analyze the effectiveness of social media campaigns and strategies in terms of audience growth, engagement rates, and conversion metrics specific to both user acquisition and content provider recruitment.
• Promotional Campaigns: Plan and implement promotional campaigns that highlight the advantages of Platonix for diverse audiences, including potential subscribers and content creators, emphasizing the unique opportunities our platform offers for personal and professional growth in the wellness sector.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 4 years of experience in social media marketing or digital marketing, preferably within the health/wellness industry.
• Proven track record of growing social media channels and managing substantial online communities.
• Strong understanding of social media analytics and strategic content creation.
• Excellent communication and interpersonal skills, with an ability to tailor messages for different audiences.
• Creative mindset with a strong grasp of current marketing tools and strategies.
• Ability to work independently and collaboratively in a fast-paced environment.

What We Offer:

• The opportunity to be part of a company that is making a significant impact on the wellness industry.
• Competitive salary and benefits package.
• Flexible working hours and remote work options.
• A dynamic and supportive work environment that fosters growth and development.

MUST: Please submit your resume along with a cover letter and a portfolio of your social media campaigns. In your cover letter, explain why you are the ideal candidate for this position and how your experience aligns with the holistic wellness industry.