Senior Marketing Manager - Public Sector

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

If you are an Internal Candidate, please apply via our Internal Job Board.

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth as Guild advances the next frontier of workforce education and career mobility in the public sector. This represents a new sector for Guild and will require a full funnel approach to establish ourselves and generate opportunities.

This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes. You’ll contribute to building early-stage strategies for how we market Guild’s mission at the state and local level.

The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing stakeholders across functions.

Key Responsibilities

Strategy & Planning

• Develop and execute integrated marketing strategies aligned to business and revenue goals
• Translate company objectives into clear marketing roadmaps and campaign plans
• Identify growth opportunities through market, customer, and competitive insights
• Manage annual and quarterly marketing planning processes

Campaign & Program Leadership

• Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
• Oversee messaging strategy and ensure brand consistency across touchpoints
• Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
• Drive launches for new products, features, or strategic initiatives

Performance & Optimization

• Establish KPIs and reporting frameworks to measure marketing effectiveness
• Analyze campaign performance and translate data into actionable insights
• Optimize channel mix and budget allocation to maximize ROI
• Present results and strategic recommendations to senior leadership

Stakeholder & Team Leadership

• Influence and align cross-functional partners
• Manage external vendors and agency relationships as needed
• Mentor junior marketers and contribute to team development
• Champion best practices in marketing operations, experimentation, and execution

Qualifications

Required

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills

Preferred

• Experience in HRTech, B2B to an executive audience, or public sector
• Experience in extending and/ or standing up new market sectors/ audience segments
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

_We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000 - $150,000 and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

_Posting Date: March 6, 2026

• This role will stay open for a minimum of 3 days.

Guild partners with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in-demand roles and companies to stay agile.

By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.

Guild is a female-founded, certified B Corp. The company has been recognized by Fortune’s Change the World list (2021, 2025), the Forbes Cloud 100 (2020–2025), Great Place to Work (2022–2025), CNBC’s Disruptor 50 (2021–2024), TIME’s 100 Most Influential Companies (2022), Inc.’s Best-Led Companies (2021), Fast Company’s World Changing Ideas (2020), and B Lab’s Best for the World (2019), among many others.

Benefits

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

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I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.