Marketing Execution

Role Purpose

Drive measurable revenue growth, brand authority, and practice group visibility through disciplined digital execution, content production, analytics, and compliance-aware marketing management.

This individual must operate independently while coordinating with internal team members who can support execution tasks.

Reports to: CEO

Works closely with: Director of Client Engagement, Intake Manager, COO, Practice Area Group Chairs, internal support team

Required Core Competencies (Non-Negotiable)

1. HubSpot (Advanced)

• Campaign builds

• Workflow automation

• Lead scoring

• Landing page creation

• Email marketing

• CRM integration

• Attribution dashboards

• Newsletter distribution

Preferred: HubSpot certification

2. Google Ads (Advanced)

• Search campaigns

• Display campaigns

• Retargeting

• Conversion tracking

• Cost per acquisition optimization

• LSA familiarity

Preferred: Google Ads certification

3. LinkedIn (Organic + Ads)

• LinkedIn Campaign Manager

• Lead gen ads

• Sponsored content

• Retargeting audiences

• Executive positioning

• Analytics reporting

4. Social Media Management

• Manage firm LinkedIn, Facebook, and other platforms

• Build/Approve monthly content calendars

• Draft posts

• Create graphics

• Schedule content

• Monitor engagement

• Track performance

Must understand tone appropriate for a professional services firm.

5. WordPress (Required)

• Website content updates

• Blog posting

• Landing page formatting

• SEO implementation

• Plugin familiarity

• Performance awareness

6. SEO (Operational Level)

• On-page SEO optimization

• Keyword implementation

• Blog optimization

• Metadata

• Internal linking

• Basic technical awareness

7. CallRail

• Track call attribution

• Align tracking numbers with campaigns

• Review call data

• Ensure accurate reporting by source

8. AI Proficiency

• Comfortable using approved AI tools

• Understands AI must be reviewed and edited

• Must never publish AI-generated content without executive approval

We operate in a highly regulated legal environment.

All external communications require review and sign-off before publishing.

Creative & Production Capabilities

Advanced English Copywriting

Must write at strong U.S. executive-level fluency.

Includes:

• Website copy

• Blog posts

• Ad copy

• Landing pages

• Social posts

• PR materials

• Email campaigns

• Monthly newsletter

• Practice group newsletters

• Webinar and presentation materials

Tone: Sophisticated, credible, professional.

Graphic Design

• Canva or Adobe

• Strict adherence to brand guidelines

• Social graphics

• Ad creatives

• One-pagers

• Recruitment materials

• Event promotions

Video & Podcast Editing

• Engage video creation.

• Edit long-form video & Repurpose to short clips

• Add captions

• Create branded intro/outro

• Edit podcast audio

• Write show notes

• Distribute to platforms

• Build promotional campaign

Expanded Responsibilities

Practice Area Group Marketing

• Develop campaigns for each PAG

• Support practice-specific newsletters

• Build landing pages

• Execute paid ads

• Track ROI by practice group

Content Production

• Post blogs regularly in WordPress

• Optimize for SEO

• Create and distribute monthly firm newsletter

• Build segmented newsletters by practice area

LinkedIn Lives & Webinars

• Coordinate logistics

• Create promotional graphics

• Draft promotional copy

• Set up event pages

• Repurpose content post-event

• Track performance

Podcast Production

• Audio and video editing

• Publishing

• Promotion

• Repurposing

Public Relations

• Draft press releases

• Award submissions

• Media outreach support

• Monitor media mentions

Internal Communications Support

• Draft leadership updates

• Assist with internal presentations

• Support town halls

• Prepare webinar materials

Event Support

• Assist with event planning logistics

• Coordinate marketing materials

• Support registration campaigns

• Manage follow-up campaigns

Reporting & Accountability

Monthly dashboard must include:

• Leads by source

• Cost per lead

• Cost per retained matter (when available)

• Annualized projected revenue by campaign

• Performance by Practice Area Group

• CallRail attribution data

• Social growth and engagement metrics

• Email open and click-through rates

This role must be data-driven and ROI-focused.

Compliance Protocol (Critical)

We are a regulated law firm.

All:

• Ads

• Blogs

• Social posts

• PR releases

• Website updates

Must be reviewed and approved before publishing.

No autonomous publishing authority.

Required Candidate Profile

• Excellent written and spoken English

• Experience supporting U.S. professional services firms

• High level of organization

• Detail-oriented

• Independent operator

• Confidential and compliant. Comfortable working directly with executive leadership

• Proactive and responsive

Strategic Objective

This hire will:

• Eliminate reliance on external marketing agencies

• Centralize marketing execution

• Build internal marketing engine

• Drive measurable revenue attribution

• Increase practice visibility

• Improve lead quality

Benefits:

• Competitive salary and performance-based incentives.
• Complete PC package
• Comprehensive benefits package, including health and life insurance.
• Flexible work environment with the option to work remotely.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture