Product Marketing Manager - Interventional Imaging

Guerbet is a human-scale company that aims to become a new global leader in medical imaging. Pioneer in contrast media with 90 years' experience, Guerbet is the only pharmaceutical group dedicated to medical imaging worldwide, with a presence in almost 80 countries via a network of subsidiaries and distributors.

The company offers a comprehensive range of CT scan, Cath Lab, Magnetic Resonance Imaging (MRI) and Interventional Radiology and Theranostic (IRT) products, along with a range of injectors and related medical devices to improve patients' diagnosis, prognosis and quality of life.

More than 60,000 health professionals rely on Guerbet's contrast agents. Advancing in innovation solutions, the diagnosis of major diseases (cardiovascular diseases, cancers, diseases of the central nervous system) and interventional radiology while reconciling efficacy and cost containment, are at the heart of Guerbet's mission.

Its total workforce is of 2,700 employees. Achieve, Cooperate, Care and Innovate are the values that Guerbet's employees share and practice every day. Working at Guerbet means playing a unique part in the future of medical imaging. Passionate about its business, the company strive day in, day out to combine performance, quality and sustainable development.

For more information about Guerbet, please go to www.guerbet.com and follow Guerbet on Twitter @GuerbetGroup / @GuerbetCareers. WHAT WE ARE LOOKING FOR

We are looking for a dynamic and driven Product Marketing Manager - Interventional Imaging to join our Marketing team. This role will be responsible to plan and deliver U.S. brand strategies and marketing initiatives to support and help maximize sales of our interventional imaging products. The Product Marketing Manager will work with the Head of Marketing in achieving and/or exceeding all associated franchise objectives.

YOUR ROLE

• Leads multiple complex projects for the interventional imaging business unit.
• Develops and implements product promotional programs, directs development of marketing materials and training programs for use of materials. Responsible for managing the various marketing projects throughout the entire process including development, planning, budget management, and PRC review.
• Maintains a high level of market intelligence to identify key trends as well as voice of customer for development of long-term strategic marketing plans.
• Carries out responsibilities in accordance to organizations’ policies, procedures
• Works closely with sales management and training to support the various brands in the medical device and software franchise as necessary.
• Works with and helps manage the assigned agency relationships while interfacing with them on a regular basis
• Works with the Head of Marketing in establishing and implementing annual brand plans that include full range management, collateral development and the implementation and execution of strategic promotional and tactical programs.
• Works with the Head of Marketing to manage the lifecycle of the brands and products assigned with a focus on growth and profitability.
• Assists with the complete annual competitive review of the interventional imaging brands.
• Supports selling efforts (targeting pricing and promotion strategies, etc.) and acts as a brand ambassador for scientific meetings, events, promotions and dedicated sales calls. Performs monthly forecasting in consultation with sales.
• Works closely with Key Opinion Leaders and Regional Opinion Leaders.
• Works with Head of Marketing in preparation and presentation of materials for sales/marketing update meetings. Presents at these meetings as necessary.
• Provides feedback to D&E on device and software enhancement requests from customers.

YOUR BACKGROUND

• Business/Marketing Bachelor’s degree with minimum of 5-7 years related sales and marketing experience in the pharmaceutical or diagnostic industry. This may include marketing, medical strategy, sales or sales training experience
• MBA preferred
• Pharmaceutical, medical device or interventional imaging marketing experience preferred
• Microsoft Word, Excel, Powerpoint (Intermediate to Advanced)
• Possesses knowledge of the Interventional Imaging marketplace
• Knowledge of Sales and Marketing trade practices and applications in the pharmaceutical industry including FDA and other pertinent compliance regulations and requirements