Senior Marketing and Events Officer

Institute of Environmental Management & Assessment

IEMA is the global professional body for individuals and organisations working, studying or interested in the environment and sustainability, with more than 21,000 members. We are the professional organisation at the centre of the sustainability agenda, connecting business and individuals across industries, sectors and borders.

An exciting opportunity exists for a Senior Marketing and Events Officer whose job it will be to work closely with the Head of Marketing to help deliver an annual engagement plan including the delivery of digital and in-person member events and deliver marketing campaigns for IEMA members with its aim to increase satisfaction and encourage member retention. The role will also be responsible for supporting with the delivery of IEMA Connect; IEMA’s annual members conference, and to help support the development and expansion of partnerships with industry leading events to increase IEMA’s profile.

Key Responsibilities And Accountabilities

• Help plan and deliver a programme of internally-led events, both digital and face-to-face.
• Ensure that the engagement plan delivers on IEMA’s business objectives while pulling together a seamless experience for IEMA members.
• Help to deliver the annual, online, global members’ conference, IEMA Connect, by planning the project inclusive of logistics and agenda, and being a core part of a project team to deliver a conference that will increase satisfaction and retention, and showcase our diverse profession.
• Coordinate marketing campaigns to promote IEMA’s webinar programme, including putting the webinar registration online, creating a promotional plan, and providing feedback from members after the webinar to support the development of the engagement programme. The webinar series includes stand-alone policy and practice sessions, member only series like How To and policy consultations such as the Environment Bill.
• Build relationships with industry event producers to help increase IEMA’s profile in line with business objectives through mutually beneficial working agreements, or contras. This includes researching current industry events, working with the senior leadership team to establish priorities, building relationships with event organisers, creating partnership agreements and coordinating IEMA’s resource to deliver the agreements.
• Help to act as brand guardian, ensuring that brand guidelines are adhered to across marketing platforms and materials, review and update branding resources and make any suggestions for change.
• Work with the Head of Marketing to help deliver effective marketing campaigns to support IEMA’s objectives for retention of new individual members, the sale of training courses and other partner activities.

The Candidate

Qualifications & Experience:

• Proven experience in planning and delivering effective marketing campaigns.
• Proven experience in planning and delivering successful online digital and in person events or projects.
• Experience of working with a broad customer base or membership.
• Experience of using digital platforms to engage people. Must be comfortable and not phased in using technology for live events.
• Knowledge and/or interest in the sustainability sector would be a distinct advantage

Person Specification

You are most likely currently working within marketing, communications or events and looking for a new challenge to further develop your skills.

You must have a good understanding and proven experience of planning and delivering successful digital and face to face events or projects, and working with a broad customer or membership base. You will have the ability and some experience in helping to produce marketing plans for events, and a desire to play a positive part in the wider marketing team. We are a small and passionate marketing and events team who are focused on making a difference within the sustainability sector. This role would suit someone who enjoys carrying out a variety of deadline driven tasks on multiple projects, likes dealing with customers and is technically comfortable using digital platforms.

Essential To This Role

• Is someone who has outstanding co-ordination and organisation skills and excellent attention to detail and the ability to consistently deliver on administrative tasks.
• Has intermediate to advanced proficiency in Microsoft Office, Sharepoint and Microsoft Teams and other digital platforms
• Has the ability to work independently, be a strong team player, have proven experience of developing strong relationships and be able to communicate at all levels within the organisation and externally.

You must be a methodical worker who thrives on a busy workload, can work on your own initiative, is decisive and enjoys solving problems and can think on your feet. You must have a desire to produce high quality work and continuously think of improvements.

You will ideally also have an interest in sustainability as this is central to IEMA.

The Practical Details

As this role is UK home based it will be essential that you have reliable home broadband and the ability and motivation to work from home with reduced supervision but as part of a team. There will be a requirement to attend face to face events and staff meetings at various UK locations, travel can be expensed. Candidates must therefore be UK based, ideally in the Central Midlands area. IEMA is committed to equality of opportunity. Anyone will be considered for a role within our business and we welcome applications from all candidates regardless of background.

How to Apply - Your application should include a CV and a cover letter setting out the relevant experience you have and why you believe you are suitable for this role.