Digital Marketing Specialist

AGENCY OVERVIEW

Guardian is a specialized, strategic communications agency that exists to serve organizations and people driven by faith. Our team of 15 leverages its 150 years of context-specific experience on behalf of 30+ clients to promote their stories and protect their reputations and people. We believe that we are in a unique cultural season and that media (traditional and social), search and internal comms wield more influence than ever before. As such, every organization needs a Guardian for the public sphere.

POSITION OVERVIEW

We are seeking a part-time or freelance remote Digital Marketing Specialist to support our agency and clients through both strategic planning and hands-on execution. The ideal candidate will be:

• Full-funnel strategist
• Results-oriented
• High attention to detail
• Technically fluent
• Creative and data-driven

This role requires a high level of marketing expertise, self-direction and the ability to turn insights into action across content, paid ads, automation and analytics. This role also needs an understanding of faith-based organizations and the unique communications context they operate within. You’ll thrive here if you enjoy moving between strategy and execution and helping a small team make a big impact.

KEY RESPONSIBILITIES

• Develop and execute full-funnel digital marketing strategies that drive brand awareness, lead generation and conversions.
• Manage and optimize paid campaigns across platforms (LinkedIn, Google, Meta, Amazon, etc.).
• Own and operate MailChimp and HubSpot CRM: email marketing: build workflows, segment lists and report performance.
• Lead SEO, GEO and content strategy to increase ad and website performance.
• Monitor, analyze and report on website and advertising analytics using tools like GA4, HubSpot and platform-specific dashboards.
• Identify key insights and opportunities to improve conversion, UX and campaign ROI.
• Track and optimize campaign budgets to maximize ROI.
• Create social media content and manage calendar.
• Create or coordinate basic visual assets (Canva or similar).
• Write or edit ad copy, web content, case studies and more.
• Build webpages and make updates using Squarespace.
• Join client meetings to provide strategy updates or campaign recommendations.
• Collaborate with internal stakeholders and freelancers as needed.

DESIRED QUALIFICATIONS

• 8+ years of experience in digital marketing, with proven success across multiple channels.
• Mastery of paid digital advertising (Google Ads, LinkedIn ads, Meta, social media).
• Hands-on experience with HubSpot for CRM, email marketing and automation.
• Strong knowledge of SEO principles and web performance best practices.
• Deep understanding of web and ad analytics, with the ability to turn data into actionable insights.
• Proficiency in AI applications and digital tools.
• Ability to thrive in a fast-paced, dynamic environment.
• Track record of smart thinking, a great attitude and strong work ethic.
• Excellent communication and project management skills.
• Self-starter mentality with the ability to thrive in a remote, part-time setup.
• Strong understanding of the faith-driven, non-profit sector.

WHAT WE OFFER

• Competitive compensation.
• Opportunities for personal and professional growth.
• A supportive, collaborative and excellence-driven work environment.
• The chance to make a significant impact in a faith-driven organization.

Resume submissions should be accompanied by a cover letter and a portfolio or links to campaigns you’ve led or helped execute inquiry@guardian.agency.