Head of Marketing

📌 About GRVT

GRVT is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. We’re building a compliant, self-custodial platform for premium tokenized strategies—from crypto to alternative investments—on trusted infrastructure.

In just 90 days, we’ve onboarded 40,000+ KYC-verified users across Asia and are backed by top-tier investors including Further Ventures, Matrix Partners, Delphi Digital, Hack VC, QCP, and SIG.

Brand promise: Smart money moves made easy. We’re simplifying finance for the next generation—through technology, transparency, and trust.

🎯 Role Overview

As Head of Marketing, you’ll be responsible for leading our global marketing efforts across user acquisition, brand building, community engagement, and product marketing. You’ll build and manage a high-performing team, develop full-funnel strategies, and bring our story to life across every touchpoint—from performance ads to Discord.

This role requires a rare blend of analytical growth chops, brand and content instincts, and a deep understanding of Web3 audiences.

✅ Key Responsibilities

• Own and drive a cohesive marketing strategy, spanning user acquisition, thought leadership, and partner marketing efforts across marketing channels
• Collaborate closely with GTM and cross-functional teams, including BD, sales, PR, product, creative and design, to align on goals and bring cohesive regional strategies to life at the market level
• Collaborate with data, product, creative, and design teams to improve conversion funnels and user journeys
• Lead go-to-market strategies for new product launches, feature updates, and regional campaigns
• Build and scale integrated marketing programs, including campaigns, influencer initiatives, and brand activations across priority markets
• Adapt and execute global priorities with local nuance, ensuring marketing programs resonate in-market and drive meaningful outcomes
• Manage and optimize the marketing budget for ROI across channels
• Review customer insights and preferences to identify the marketing strategies for different user segments
• Own marketing KPIs (traffic, engagement, activation, CAC, LTV, etc.)
• Oversee lifecycle and performance marketing, including paid media, SEO, email, and CRM

👤 Ideal Candidate Profile

• 9+ years in marketing, with 3+ years in leadership roles at high-growth tech or fintech startups
• Proven experience leading integrated marketing strategies across multiple audiences and channels
• Deep experience with performance marketing, product positioning, and go-to-market planning
• Strong grasp of analytics, funnel optimization, cohort tracking, and CAC/LTV models
• Excellent storytelling skills and understanding of PR, narrative building, and ecosystem engagement
• Experience managing cross-functional teams and collaborating with creative/design functions
• Experience working with or managing local agencies, production vendors, and in-market partners
• Bonus: Familiarity with Web3 crypto landscape and its applications in different regional contexts

Key Skills

• Performance Marketing, e.g. Meta Ads, Google Ads, Twitter/X Ads, programmatic ad networks
• Analytics & Attribution
• SEO/SEM, e.g. Ahrefs, SEMrush, Google Search Console, keyword strategy
• Marketing CRM and automation
• User funnel analysis