Marketing Specialist

About Grupo Codeware S.L.

Grupo Codeware S.L. is an international software development firm specializing in building, securing, and marketing advanced digital products for clients across the fintech, Web3, and enterprise sectors.

We deliver next-generation infrastructure with a focus on cybersecurity, blockchain development, and go-to-market strategy. From secure crypto exchanges and blockchain platforms to high-performance VPN software and enterprise-grade security systems, our mission is to provide robust, scalable, and privacy-focused technology that empowers businesses to grow confidently in a digital-first world.

At Grupo Codeware, we don’t just build secure systems — we help launch, protect, and grow them. Through a combination of deep technical expertise and sharp marketing execution, we ensure that our clients’ products not only work — but thrive.

The Role

We’re looking for a resourceful and creative marketing specialist who thrives in fast-moving startup environments and understands how to drive results with limited budgets. You know how to build audiences, heat them up, and convert — not just push ads. You’ll own and execute strategies across Reddit, YouTube, X (Twitter), Discord, Telegram, and beyond.

Key Responsibilities

• Organic and Paid Campaigns
• Plan and execute creative campaigns across digital channels. Focus on community-driven growth and performance marketing using low-cost strategies.
• You will target technical and crypto-savvy audiences with content and promotions tailored to each stage of the funnel (awareness → engagement → conversion).
• Social Media & Community Growth
• Own and expand our presence on Reddit, YouTube, X, LinkedIn, Telegram, and more. Drive engagement by starting conversations, joining trending threads, and organizing AMAs or contests.
• Content Creation
• Produce or collaborate on original content that resonates with our audience — blog posts, videos, infographics, tutorials, and more. You’ll work closely with our content creation specialist to align with brand messaging while keeping things engaging and platform-appropriate.
• Funnel Management
• Build and nurture a full-funnel strategy — bring in cold traffic, warm up leads, and convert users through smart retargeting and offers. Continually analyze and optimize your approach.
• Analytics and Optimization
• Use data to guide decisions. Track campaign performance across channels, monitor KPIs, and refine strategy based on real user behavior and test results.
• Partnerships and Collaboration
• Coordinate with external influencers or agencies when needed. Collaborate with design, product, and sales teams to align marketing with product launches and business goals.
• Community Engagement
• Be the frontline face of our brand. Interact directly with users, host livestreams or webinars, and turn users into advocates. Help grow the brand organically through word-of-mouth and trust.

Qualifications & Skills

• Experience: 3+ years in digital marketing, social media, or growth roles (preferably in tech, crypto, or fintech).
• Digital Native: Skilled at using Reddit, YouTube, Discord, and Telegram to grow and engage audiences.
• Growth Mindset: You know how to work smart with small budgets — test fast, fail fast, and scale what works.
• Analytics: Proficient with Google Analytics, social dashboards, A/B testing, and campaign reporting.
• Crypto Savvy: Understands blockchain, exchanges, and the mindset of crypto communities.
• Team Player: Comfortable working solo, but also able to plug into a lean, collaborative team.

Compensation & Benefits

• Pay: $30/hour (full-time)
• Bonus: Quarterly performance-based bonus — between 25% and 100% of salary
• Remote: Work from anywhere, but must overlap with Eastern Time (EST) hours
• Culture: High-autonomy startup culture with room to grow and make an impact fast