Head of Marketing — E-commerce

We are looking for an experienced Head of Growth to lead the growth & marketing strategy across a portfolio of fast-growing e-commerce brands operating in the GCC.

This is not a standard media-buying position.

We are looking for someone who can take ownership of the full growth engine — identifying opportunities, building strategies, leading marketers, improving performance, and creating a clear path to scalable and profitable growth.

What You’ll Own

• Overall growth strategy across multiple e-commerce brands

• Meta, Google, TikTok and Snapchat acquisition strategy

• Advertising budget allocation and scaling decisions

• Creative strategy and structured creative testing

• Offers, promotions, bundles and pricing experiments

• Conversion rate optimization across Shopify stores

• Customer acquisition cost, MER, ROAS, AOV and profitability

• Retention strategy across Email, SMS and WhatsApp

• Competitor and market research

• New channel testing and expansion

• Marketing reporting and performance analysis

• Managing and directing marketers and creative teams

• Building marketing systems, SOPs and testing frameworks

• Using AI and automation to improve marketing speed and decision-making

Who We’re Looking For

You should have strong experience in DTC / e-commerce growth, preferably with brands selling physical consumer products.

We’re particularly interested in candidates who have:

• Proven experience scaling e-commerce revenue

• Strong Meta Ads, Google Ads and additional acquisition channels

• Strong understanding of Shopify and conversion optimization

• Experience developing creative and advertising strategies

• Excellent analytical and decision-making ability

• Experience managing marketers or growth teams

• Understanding of GCC / Middle East consumers is highly valuable

• Strong English communication skills