Digital Marketing Specialist

Digital Marketing Specialist

Profile Summary:

Results-driven Digital Marketing Specialist with 3 years of experience in creating and executing data-driven marketing strategies for small and medium-sized businesses across various industries and services. Skilled in media buying, content writing, and strategic campaign development, with a strong background in e-commerce growth and online customer acquisition. Adept at leveraging multiple digital channels to drive brand visibility, generate leads, and increase ROI.

Core Competencies:

• Media Buying & Campaign Management: Proficient in managing paid advertising campaigns across Meta, Google Ads, TikTok, and other platforms, optimizing for conversions, ROAS, and brand awareness.

• Content Development: Experienced in content writing, copywriting, and storytelling, creating engaging assets tailored to diverse audiences and platforms.

• Marketing Strategy: Skilled at developing and executing end-to-end marketing strategies, from market research and audience segmentation to campaign optimization and reporting.

• E-commerce Expertise: Hands-on experience with e-commerce brands, driving traffic, sales, and customer retention through paid ads, SEO, and email marketing.

• Cross-Industry Knowledge: Worked across a variety of fields and services, adapting strategies to fit unique market needs and customer behaviors.

Key Skills & Tools:

• Paid Advertising: Google Ads, Meta Ads, TikTok Ads, Snapchat Ads

• SEO & SEM Strategy

• Content Writing & Copywriting

• Email Marketing & Automation (HubSpot, Mailchimp, Klaviyo)

• Analytics & Reporting (Google Analytics, Data Studio, Meta Business Suite)

• Conversion Optimization & A/B Testing

• Project & Team Collaboration

Professional Highlights:

• Developed and implemented multi-channel marketing strategies for SMBs, achieving consistent growth in leads, sales, and online presence.

• Managed media buying budgets across multiple industries, achieving ROAS above benchmarks.

• Created high-performing ad creatives and content tailored to e-commerce audiences, improving engagement and conversion rates.

• Successfully adapted campaigns for different markets and sectors, from retail and technology to services and apps.