Performance Marketing Manager

Grow Your Staff is hiring a Performance Marketing Manager for a US-based platform that creates customised footwear. This is a full-time remote position

Experience required: 3-5 years

Time: 5:30 pm IST - 2:30 am IST (Monday - Friday)

CTC: 14- 20 LPA

Location: Remote

Type of employment: Full-time

Responsibilities

• Develop, implement, and manage high-budget ad campaigns for Shopify brands
• Own the full campaign lifecycle, from strategy, creative direction, and setup to daily optimization and scaling
• Structure and scale Google Shopping and Search campaigns for maximum ROAS and profitability
• Conduct keyword research, audience targeting, and bidding strategy optimization to improve performance
• Execute creative testing frameworks to identify winning ad creatives and messaging.
• Scale campaigns strategically while managing retargeting funnels to maximize conversions
• Set up and maintain accurate pixel tracking, GA4 configurations, and server-side tagging for advanced attribution
• Analyze performance data to deliver clear insights and actionable recommendations to stakeholders
• Continuously A/B test creatives, audiences, placements, and bidding strategies to improve ROI
• Provide regular reporting on KPIs, ROAS, and campaign insights to leadership and cross-functional teams
• Partner with creative, product, and analytics teams to ensure campaigns align with brand goals and creative direction
• Offer data-driven input on creative concepts and landing page optimization to improve conversion rates
• Contribute to paid media strategy discussions and long-term marketing planning.
• Prepare for a leadership role over time by mentoring junior team members and shaping the paid media roadmap

Requirements

• Expert in Google Ads (Shopping + Search): structure, scale, and optimize campaigns
• Strong experience with Meta Ads (Facebook/Instagram): creative testing, audience scaling, retargeting
• Comfortable managing the full process: strategy, creative input, campaign setup, daily optimization, reporting
• Skilled at tracking and attribution: pixel setups, GA4, server-side tracking, and ROAS analysis

Bonus requirements

• Experience blending paid with lifecycle marketing (email/SMS funnels)
• Familiarity with CRO or landing page optimization
• Exposure to affiliate or influencer partnerships

Qualifications

• Bachelor's degree in a related field
• 3–5+ years running high-budget ad accounts for Shopify brands doing $2M+ in annual revenue
• Proven experience with paid ads- Google Ads (Shopping + Search) and Meta Ads (Facebook/Instagram)
• Experience with campaign management and strategy
• Good written and verbal communication skills