Senior Growth Marketing Manager

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Sr. Growth Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you're ready to take on a pivotal role in accelerating our customer acquisition program and shaping brand awareness, we invite you to join our team.

As a Sr. Growth Marketing Manager at Groundfloor, you'll play a key role in executing a high-impact initiative to drive brand awareness and customer acquisition. You have personally executed demand generation campaigns and understand every step from targeting to conversion—not just strategy, but actual hands-on implementation. With a "Growth Hacker'' mindset, you'll be encouraged to explore new channels and take bold swings on campaign concepts.

If you are a highly organized, creative thinker with a proven track record in growth marketing, passionate about results, and eager to contribute to a fast-growing and scaling environment, we encourage you to apply. Join Groundfloor and be a driving force in our journey towards unprecedented success!

THIS JOB MIGHT BE FOR YOU IF:

• You have an adventurous spirit and curious mindset and are willing to try new approaches and learn what marketing techniques and channels work best for our audience.
• You have experience building and managing affiliate marketing partnerships to expand acquisition channels.
• You are a Google Ads Manager expert with proven experience managing monthly budgets and optimizing campaigns for CPA and ROAS.
• You love to collaborate with product and design teams to maximize your impact.
• You have a deep understanding of digital marketing channels, strategies, and trends, especially funnel optimization.
• You are a GA4 expert who can build dashboards, set up UTM tracking, and establish proper conversion tracking and attribution models.
• Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
• Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment

A DAY IN THE LIFE:

• You will be the go-to resource to grow our user base and brand awareness.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.
• Partner with our Growth Product team to improve our funnels from lead to starting onboarding while product owns onboarding to customer conversion.
• Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.
• Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar.
• Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance..
• You are fluent across the full spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands-on experience personally building, launching, and optimizing multi-channel campaigns without relying solely on agencies or vendors.
• Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
• Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 7+ years leading growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships), with proven ability to build analytics infrastructure, establish tracking and attribution, and drive continuous optimization to improve conversion rates and reduce CAC.
• 3+ years in Fintech and/or Financial Industry/ Alternative Investments.
• Experience with A/B testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns.
• Proven track record of scaling demand generation programs efficiently—using data analytics to identify what works, implementing marketing technology to automate and optimize, and building repeatable processes that enable consistent growth without proportional cost increases.
• Deep understanding of the full demand generation funnel—from awareness to conversion—with experience optimizing each stage for maximum efficiency.
• Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.