Freelance Role Description – Digital Marketing & Applications Specialist

Role Description – Digital Marketing & Applications Specialist

Duration: 2-month FTC or freelance opportunity

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

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What you’ll do

Platform & Application Ownership

• Act as our client for digital platforms, websites, and applications, setting the development backlog and ensuring functionality remains stable.

• Manage the corporate website end-to-end (including content updates, performance monitoring, and on-page SEO).

• Oversee management of the Brand Portal (Bynder) for maintaining up-to-date brand assets.

• Define and implement security and privacy policies across all digital platforms.

Digital Campaign Execution & Automation

• Operate and monitor marketing automation capabilities (e.g., HubSpot), ensuring campaigns are set up accurately and delivering results.

• Run and support marketing automation campaigns (including “Eat This!” and other initiatives) and interpret all digital campaign results.

• Develop and maintain results templates (Google Analytics, Data Studio, social media dashboards) for consistent performance reporting.

Search & Community Management

• Set the client SEM strategy (SEA) and manage ongoing optimisation.

• Lead community/content management, ensuring regular updates and alignment across channels.

We are a performance-driven content leader

• Coordinate the management of social media

infrastructure

(setup, logins, country-specific pages), and track engagement.

Vendor & Agency Coordination

• Manage the group of digital agencies and vendors, ensuring quality service delivery and alignment with company objectives.

• Manage digital applications’ vendor/partner strategy, including negotiation, onboarding, and relationship maintenance.

• Collaborate with external service providers to research, test, and implement new opportunities, tools, or features.

System Integration & Operational Efficiency

• Integrate front-of-house digital tools with back-of-house processes, systems (e.g., CRM, SAP), and data pipelines to ensure end-to-end efficiency.

• Work closely with IT and data teams to maintain stable digital application support and daily operations.

• Provide input on potential e-commerce and related digital solutions, ensuring readiness for future enhancements.

Analytics & Reporting

• Analyse and report results from all digital channels, including social, website, Google, and marketing automation platforms.

• Develop and maintain reporting dashboards (in Google Analytics, Data Studio, HubSpot, etc.) to provide actionable insights.

• Use data to identify areas for improvement, measure ROI, and recommend optimisations to stakeholders.

Training & Collaboration

• Actively train and develop commercial employees in using digital marketing platforms and tools, fostering internal capability.

• Serve as the go-to person in LWM for digital marketing, acting as the bridge between IT and Marketing.

• Encourage and support experimentation with new communication technology, sharing learnings and best practices with the broader team.

Additional Operational Tasks

• Oversee the back-end of marketing systems and software, ensuring smooth operation and maintenance.

• Maintain and update the customer database in marketing automation systems and regularly report on campaign performance.

• Continually interpret digital campaign results and share insights with cross-functional teams to improve engagement and reach.

About you

Education & Experience

• Bachelor’s degree (or equivalent) in Marketing, IT, Business, or a related field.

• Demonstrable experience (5+ years) in operational digital marketing roles, ideally with exposure to platform management and automation.

Technical Proficiency

• Hands-on experience with marketing automation tools (e.g., HubSpot), analytics (Google Analytics, Data Studio), and SEO best practices.

• Working knowledge of SEM (SEA), social media platforms, and content management systems (CMS).

• Familiarity with CRM integration (e.g., SAP, Salesforce) and basic HTML or web management is a plus.

Key Skills & Competencies

• Strong operational project management skills, with the ability to balance multiple tasks and tight deadlines.

• Proven ability to analyse data, provide clear reports, and drive action.

• Solid vendor/agency management and communication skills to ensure alignment on deliverables.

• Capable of training and building digital capabilities within the organisation.