Director, Marketing Operations & Analytics

Job Title: Director, Marketing Operations & Analytics

Department: Marketing

Reporting to: VP, Marketing

Location: Remote

About The Role

Greenfield is looking for an exceptional leader to build a strategic Marketing Operations & Analytics function within our growing marketing team. This candidate will drive growth and improve efficiency by enhancing our marketing technology strategy for both sales and marketing efforts (CRM and automation infrastructure, ABM deployment, and enterprise content and ecommerce site), optimizing our digital marketing strategy (SEO, SEM, and social channel operations), and develop our marketing analytics capability to identify opportunities and measures results. You will lead a lead team of 3 marketers – 2 current team members with expertise in CRM, automation and web execution, and one team member to hire that will have marketing analytics expertise.

Success in this role will be measured on a mix of qualitative and quantitative metrics that show results of improvements in our digital strategies, campaign ROIs, sales pipeline quality, and reporting accuracy and visibility.

This is your opportunity to drive transformative growth and unlock vast potential at Greenfield Global. We are looking for candidates with an entrepreneurial spirit, who want to put their marketing technology, digital strategy experience and analytics background to use to have a real impact, prove the growth potential, and see their career trajectory launch along the way.

Who We Are

Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide. Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas.

Our primary markets are life sciences, food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.

Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet. If you love to enhance customer experiences and want to join a high-performance team that is passionate about operational excellence and cares about its role in the world and sustainability, Greenfield is the perfect place to build your career.

Job Responsibilities

Marketing Technology & Innovation

• Optimize the full-funnel marketing tech stack (CMS, e-commerce, PIM, CRM, automation, ABM, lead-scoring) to drive growth (SEO/SEM), enhance efficiency, personalization, and scalability.
• Replatform and redesign of content and ecommerce sites to align UX/UI with strategic growth priorities and ensure client findability, ease of use, and increase conversions
• Ensure seamless integration across marketing automation, CRM, and analytics platforms to support end-to-end campaign execution and measurement.
• Implement project management tools and workflows that accelerate delivery and ensure brand and compliance standards.

Digital Marketing Operations & Channel Management

• Oversee digital marketing execution across paid media, SEO, display, and social channels.
• Drive website strategy, content optimization, and user experience enhancements to increase engagement and conversion.
• Establish best practices for digital campaign execution, measurement, and optimization

Analytics & Insights to drive Growth

• Build and lead a marketing analytics function, including hiring and developing a high-performing analyst to support team needs
• Collaborate with growth marketers to build and enrich CRM database for prospect nurturing/pipeline development and enhance CRM for customer growth and loyalty programs
• Lead analyst to build “always-on” opportunity identification systems for prospects and clients, including product & messaging recommendations based on internal and external data (intent, propensity, purchase behavior, online behavior, cross-sale, expansion, and pre-attrition/loyalty insights)
• Translate real-time signals from campaigns, site behavior, and sales metrics into trigger-based marketing and sales actions that get pulled through the CRM
• Systematize competitive and market intelligence gathering from sales and other channels
• Help product, sales and growth marketers to analyze new product, segment, and industry opportunities

Marketing Overall Result Reporting

• Define marketing scorecard KPIs and revenue attribution tied to pipeline, revenue, and customer value
• Develop comprehensive measurement frameworks to evaluate marketing performance and ROI Lifetime value, cost of acquisition, churn rates, etc.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and grow a team of marketing operations and analytics professionals.
• Foster a culture of innovation, accountability, and continuous improvement.
• Align team priorities with strategic business objectives through effective resource planning and prioritization.
• Collaborate with Sales, Product, IT, and Customer Service to ensure alignment, share data, and deliver a seamless customer experience.
• Support sales enablement by ensuring alignment on lead scoring, routing, and follow-up processes.
• Champion a data-driven mindset across the marketing organization.

Continuous Improvement

• Stay ahead of marketing trends, tools, and analytics techniques to drive innovation.
• Continuously refine marketing operations to improve agility, scalability, and effectiveness.

Your Experience Should Include

• 10+ years of progressive experience in digital marketing, marketing technology, and analytics.
• 5+ years of leading marketing operations, digital marketing, and analytics teams
• Material experience in B2B manufacturing industry, upstream inputs to life science, flavor, beverage, food, cosmetic, plastics, industrials, consumables major plus
• Experience working in sophisticated companies with clear procedures and high expectations as well as smaller, agile, entrepreneurial organizations with proven success leading and doing cultures
• Strong understanding of mar-tech ecosystems (content and ecommerce websites, CRM, ABM, marketing automation platforms, lead scoring etc) including design, integration, and vendor management
• Strong background in data-driven marketing, including lead generation, prioritization, and pipeline acceleration using internal and third-party data.
• Deep expertise in sales data analytics, including prospect data analysis and prioritization, audience segmentation and targeting using internal and external data
• Experience building operational systems that improve efficiency and reduce manual effort.
• Familiarity with AI/ML applications in marketing for predictive modeling
• Strategic thinker with an entrepreneurial approach to execution, the ability to generate strategy and translate that into actionable plans and prioritize high-impact initiatives.
• Collaborative partner who builds strong relationships across Sales, Finance, Product, and IT.
• Customer-centric approach to digital experience design and operational excellence.

Education

• Bachelor’s degree in Marketing, Business Administration, analytics, data science, technology, or related field; MBA or advanced degree preferred.
• Professional certifications in digital marketing, analytics, or project management such as SQL, SFDC, Pardot, Hubspot, ABM technologies, etc are a plus.

Location and Travel Requirements:

• This role is remote and can be based anywhere in the U.S. or Canada, but will be working mostly Eastern time-zone hours
• Travel up to 30% of the time

Total Compensation & Care

• Base salary dependent on experience and demonstrated performance
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
• Vacation time exceeding industry standards
• Company funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication

Why Join Greenfield?

• We innovate, collaborate, and work with purpose. Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, and our work has a positive impact on the environment around the world.
• Are you passionate about creating exceptional customer experiences, thriving in a culture of innovation, and driving sustainable solutions? At Greenfield, you’ll join a high-performance team dedicated to making a positive impact on the planet while advancing your career.
• With offices in the U.S., Canada, and Ireland, Greenfield Global is family-owned and operated and has been awarded “Canada’s Best Managed Companies” Platinum-level designation since 2015.

Core Principles

• Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers.
• Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements.
• Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals.
• Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions.
• Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards.

Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.