Ecommerce Marketing Manager

Gray Malin is seeking an experienced Ecommerce Marketing Manager to lead and execute our digital growth strategy across acquisition, retention, and onsite conversion. This role is ideal for a highly analytical and creative marketer who thrives at the intersection of performance marketing, ecommerce merchandising, and customer lifecycle.

Reporting into senior leadership, this person will own the day-to-day management of our digital marketing ecosystem, driving revenue growth through paid media, email/SMS marketing, merchandising strategy, and customer retention initiatives.

Key Responsibilities

Ecommerce & Merchandising

• Own SKU setup, product merchandising, and collection management in Shopify
• Support product launches, inventory coordination, and merchandising strategy across the site
• Ensure product pages and collections are optimized for conversion
• Study the customer journey on the site and provide continuous suggestions for conversion rate optimization.
• Plan and execute A/B tests for conversion optimization on a regular basis.

Paid Media & Acquisition

• Manage and optimize paid digital advertising campaigns across Meta, Google, Pinterest, and TikTok
• Own campaign strategy, budget allocation, creative testing, and performance reporting
• Identify opportunities to improve ROAS, customer acquisition cost, and conversion rates
• Partner with creative teams on ad asset development and UGC integration

Email & SMS Marketing

• Build and execute lifecycle marketing campaigns through Klaviyo, including promotional, automated, and segmented sends
• Develop customer journey strategies to improve retention, LTV, and repeat purchase behavior
• Manage list growth, segmentation, A/B testing, and deliverability best practices

SEO & Analytics

• Partner on SEO strategy, including collection page optimization, content opportunities, and technical improvements
• Monitor and analyze performance through GA4 and other reporting tools
• Build actionable insights around traffic, conversion, customer behavior, and merchandising trends
• Create weekly and adhoc reports for marketing and creative teams, using a variety of data sources and tools such as Google, Meta, Shopify, etc.
• Create and update KPI dashboards

Retention, Loyalty & Reviews

• Manage loyalty, referrals, and customer review strategy through Yotpo
• Identify opportunities to increase customer engagement, advocacy, and repeat purchases
• Oversee UGC sourcing and implementation across paid and owned channels

Qualifications

• 4–7+ years of experience in ecommerce or digital marketing, preferably within luxury, lifestyle, fashion, or DTC brands
• Deep hands-on experience with Meta Ads Manager and strong proficiency across Google Ads, Pinterest, and TikTok
• Strong Klaviyo experience (email + SMS)
• Advanced Shopify experience, including product setup and merchandising
• Working knowledge of SEO best practices
• Strong experience with GA4 and performance reporting
• Experience with Yotpo or similar loyalty/reviews platforms
• Highly analytical, detail-oriented, and comfortable moving quickly in a fast-paced environment

Nice to Have

• Experience with Criteo
• Familiarity with Connected TV (CTV) advertising
• Experience with affiliate marketing or influencer partnerships

This is an opportunity to join a highly creative luxury brand and play a key role in scaling customer acquisition, retention, and ecommerce growth.

About the Brand

The Gray Malin brand celebrates escapism, optimism, color, and polished storytelling. We're looking for someone who understands that visual language and is excited to contribute to a fast-growing lifestyle brand.

To Apply

Please submit to careers@graymalin.com

• Resume
• Portfolio or personal website
• Relevant social links (optional)
• A brief note about why you'd be a great fit for the Gray Malin brand

Compensation

• Full health, dental, 401k benefits and more
• $100k - $120k base salary based upon experience
• Discretionary annual bonus