Marketing Manager

About Us

Gray Decision Intelligence provides leading-edge software and services that help higher education institutions make data-informed decisions to drive growth and efficiency. Our core product, the Program Evaluation System (PES), leverages data, analytics, and AI to provide insights into student demand, job market trends, and program economics. Our mission is to empower universities to make strategic decisions that lead to better student outcomes and institutional vitality.

The Role

We are seeking a highly motivated and results-oriented Marketing Manager to join our growing team. Reporting to the AVP of Marketing, this role will be instrumental in expanding our digital presence, driving lead generation, and communicating the value of our decision intelligence solutions to the higher education market. The ideal candidate will have a strong understanding of B2B marketing, preferably within the software or education technology (EdTech) space, and a knack for translating complex data solutions into compelling marketing narratives.

Key Responsibilities

• Digital Marketing: Develop and execute digital marketing campaigns across various channels, including email, social media, and search engine marketing, to generate and nurture leads.
• Content Creation: Create high-quality, engaging content such as blog posts, white papers, case studies, and webinars that highlight the benefits of our data and AI solutions for higher education leaders.
• Lead Generation & Nurturing: Implement strategies to attract, capture, and qualify marketing leads, and work closely with the sales team to ensure a seamless handoff and follow-up process.
• Website Management: Maintain and optimize the company’s website to improve user experience, SEO performance, and conversion rates.
• Marketing Material Development: Collaborate on the creation of marketing materials, including graphics, short videos, and presentations, ensuring they are visually appealing and on-brand.
• Performance Analysis: Track and analyze the performance of marketing campaigns and initiatives, using data to inform and optimize future strategies.
• Cross-Functional Collaboration: Collaborate with the existing marketing team, the CRO, and product teams to ensure a consistent and cohesive brand message.

Required Skills and Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven experience as a Marketing Manager or in a similar role, with a strong focus on digital and content marketing.
• Experience in B2B marketing, ideally within the software or EdTech industry.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Analytical mindset and experience with marketing analytics tools (e.g., Google Analytics).
• Familiarity with product marketing concepts.
• Ability to work independently and collaboratively within a small team.
• A resourceful and adaptable individual who can pivot quickly and solve problems creatively in a dynamic environment.

Preferred Qualifications

• Experience with marketing automation platforms (e.g., HubSpot, Salesforce).
• Knowledge of the higher education industry and its unique challenges.
• Basic knowledge of graphic design principles and video editing as they relate to marketing materials.

Our Culture

We believe in a work environment built on trust and mutual respect. We do not micromanage; instead, we empower our team members to take ownership of their work and make decisions. We are highly supportive of training and professional development and treat every team member like the capable professional they are. This is a place where you can learn, grow, and have a real impact.

Why Join Us?

This is an exciting opportunity to join a fast-growing company at the forefront of decision intelligence for higher education. You will have a direct impact on our growth and play a key role in shaping our marketing strategy. We offer a collaborative and supportive work environment where your contributions are valued.

If you are interested, please send an email with your resume and cover letter to recruiting@graydi.us and include “Marketing Manager” in the subject line.

For fun, tell us one song that reminds you of marketing (interpret that however you like)! 🎶

This job description provides a high-level overview of the responsibilities and requirements of the position. It is not exhaustive and may be subject to change or modification based on the company’s needs.

About Gray Decision Intelligence: Gray DI provides data, software and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market – one data-informed decision at a time.

Gray DI is an equal-opportunity employer and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.