Demand Generation Associate, Lifecycle Marketing (Remote, US)

We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion. This role will require a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels.

The ideal candidate thrives in high-growth environments, always seeking new ways to refine and elevate campaigns. They face challenges head-on, demonstrating agile adaptation to continuously push for results. When obstacles arise, they dig deep to find solutions, staying focused on what matters most and driving impactful outcomes through their proactive, results-oriented approach.

Key Responsibilities

• AI & Automated Nurture Flow Management: Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content. Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion.
• Demand Generation Strategy & Execution: Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers. Drive users through the funnel from awareness to adoption, and create targeted campaigns that encourage expansion within existing accounts.
• Multi-Channel Campaign Management: Lead the strategy, management, and optimization of demand generation campaigns across multiple channels, including email nurture, website personalization (with tools like Adobe Target), and paid channels (LinkedIn Ads, Google Ads, etc.).
• Web Optimization & Personalization: Leverage web optimization tools (e.g., Adobe Target) to continuously enhance user experiences and conversions on our website. Collaborate with the web team to create personalized landing pages and optimize user journeys.
• Data-Driven Optimization & Testing: Define KPIs for campaign success and continuously monitor performance. Use A/B testing, analytics, and insights to optimize campaigns and ensure they meet demand generation objectives.
• Messaging Strategy & Collaboration: Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns.
• Sales & Marketing Alignment: Partner with Sales and SDRs to ensure alignment on campaign objectives, and collaborate on pre- and post-campaign activities to maximize the effectiveness of campaigns and ensure a smooth handoff for lead follow-up and account expansion.

Qualifications & Requirements

• 2+ years of experience in B2B SaaS demand generation
• Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.).
• Foundational understanding of AI prompt writing to apply to marketing initiatives
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.) to drive campaign performance and optimizations.
• Strong ability to collaborate with cross-functional GTM teams and lead initiatives that align with broader business and revenue goals.
• Proven project management skills with the ability to manage complex campaigns and initiatives simultaneously in a fast-paced environment.
• Experience in high-growth environments where innovation, problem-solving, and a proactive approach are key to success.

In the United States, the base compensation range for this role is $74,000 - $93,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

• Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.

Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.

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