Marketing Consultant

At Gracia101 we are currently seeking a Marketing Consultant with strong expertise in CRM and Salesforce Marketing Cloud (SFMC) to join an international team and support end-to-end digital marketing execution.

This role sits at the intersection of marketing automation, customer data, and campaign delivery, working closely with brand, creative, and operational teams.

What You’ll Do:

CRM & Marketing Automation (Core Focus)

• Execute CRM campaigns using Salesforce Marketing Cloud:
• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Build and optimize customer journeys and lifecycle programs
• Manage full campaign lifecycle: briefing → segmentation → QA → deployment → reporting
• Create personalized communications and multi-step journeys
• Run A/B tests and optimize campaign performance
• Work with data extensions, segmentation, and SQL queries
• Troubleshoot CRM issues (deliverability, automations, data flows)
• Share SFMC best practices and improve internal processes

Content & Digital Operations (Support)

• Support content readiness across channels (light involvement)
• Collaborate with teams managing:
• PIM (Product Information Management)
• DAM (Digital Asset Management)
• Ensure assets and product data are accurate and campaign-ready
• Assist with metadata, tagging, and content QA
• Coordinate with creative, brand, and content teams

Experience

• 3–5 years in digital marketing / marketing technology
• Hands-on experience with Salesforce Marketing Cloud
• Strong understanding of:
• CRM campaigns & customer journeys
• Data models, segmentation & subscriber management
• Experience working with cross-functional teams and stakeholders

Technical Skills

• SFMC tools: Email Studio, Journey Builder, Automation Studio, Contact Builder
• Basic knowledge of:
• HTML
• SQL
• AMPscript (nice to have)
• Familiarity with Data Cloud is a plus
• Exposure to PIM/DAM platforms (e.g. Bynder, inriver) is a plus

Soft Skills

• Strong communication & stakeholder management
• Proactive, solution-oriented mindset
• Detail-oriented with strong organizational skills
• Comfortable working in fast-paced, international environments

Additional Requirements

• Fluent English – mandatory
• Experience in agency or project-based environments is a plus