At GP Strategies, we’re not just keeping up with the future—we’re creating it. As a global leader in learning, performance, and transformation, we help the world’s most innovative organizations unlock human and business potential. If you thrive on curiosity, creativity, and collaboration, you’ll fit right in with our team of boundary-pushers and change-makers.

Your Mission

Are you energized by building creative marketing campaigns and spotting opportunities where others see obstacles? Do you thrive on turning big ideas into action? We’re looking for a Vertical Marketing Specialist who’s ready to bring fresh energy and ideas to our marketing team.

Step Into the Future with GP Strategies

What You’ll Do

Lead the Charge:

Craft and execute bold, targeted marketing strategies for our specific verticals. You’ll be the go-to expert, translating industry trends into creative campaigns that resonate with our clients.

Content with a Twist:

Develop compelling content—think case studies, webinars, blog posts, and more—that makes complex topics relatable and exciting. You’ll help us tell stories that matter.

Campaign Maestro:

Plan, launch, and optimize multi-channel campaigns (digital, social, events, email—you name it!) that drive engagement and growth.

Trendspotter:

Stay ahead of the curve by tracking industry trends, competitor moves, and customer needs. Your insights will help shape our strategy and keep us one step ahead.

Collaborate & Innovate:

Work closely with sales, product, and global marketing teams to ensure our messaging is on point and our solutions are front and center.

Measure What Matters:

Analyze campaign performance, celebrate the wins, and learn from the rest. You’ll use data to make every campaign better than the last.

What You Bring

Education:

Bachelor’s degree in Marketing, Communications or a related field.

Experience:

3+ years in B2B marketing.

Industry Know-How:

You have a deep understanding of industry personas, their unique challenges, and what motivates them, allowing you to craft messaging and campaigns that truly resonate.

Creativity:

You’re not afraid to take risks and try new things. You see marketing as both an art and a science.

Communication Skills:

Stellar written and verbal English skills. You can turn jargon into engaging stories.

Tech-Savvy:

Comfortable with marketing automation, CRM tools, and digital analytics.

Team Spirit:

You love collaborating, brainstorming, and celebrating wins together.

Why GP Strategies?

You’ll be part of an inclusive, creative, and supportive team culture that values your contributions. Additionally, we provide ample opportunities for professional growth and development, helping you advance your career while making a meaningful impact. We offer a competitive salary and benefits package, along with flexible work arrangements to support your work-life balance.

Ready to help us shape the future of learning and transformation? Apply now and bring your marketing magic to GP Strategies!

About Us

_GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

_From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com _.

__With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

_GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.