Digital Marketing Specialist

Tasks & Responsibilities

Seeking a highly skilled Digital Marketing Specialist to own the SEO/AIO and SEM strategy and execution. This role requires a balance of technical expertise, creative execution, and analytical rigour. They’ll be responsible for developing and implementing strategies that grow visibility, generate qualified leads, and deliver measurable ROI.

Responsibilities Include

• Leading SEO/AIO across technical, on-page, and off-page optimisation
• Creating, optimising, and briefing content and copy for web pages, blogs, landing pages, and ad campaigns
• Managing paid campaigns end-to-end, including strategy, ad creation, optimisation, and reporting across Google Search, YouTube, Display, Performance Max and Meta platforms
• Conducting keyword research and building strategies that drive rankings and conversions
• Identifying and implementing technical improvements and fixes to site performance and structure
• Monitoring performance and providing actionable insights tied to business growth

Qualifications

What we’re looking for:

• Proven track record managing SEO/AIO and SEM with measurable results
• Strong copywriting and content optimisation skills with SEO/AIO best practice knowledge
• Technical SEO/AIO expertise (site audits, schema, sitemaps, site speed, Core Web Vitals)
• Experience running and optimising digital paid campaigns across multiple formats
• Proficiency in GA4, Google Ads, Google Tag Manager, and SEMrush (or similar)
• Analytical mindset with the ability to turn insights into clear recommendations

Work Set-up

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