Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Digital Ad Operations)

Company: GOTEAM

Work Set-up: Remote

Work Schedule: 10:00PM - 7:00AM

Salary: Up to PHP 100K depending on experience

Summary:

As the Digital Marketing Specialist (Digital Ad Operations), you will manage the day-to-day operations of clients' digital advertising campaigns, strategically planning budgets and executing campaigns across various platforms to drive client success.

About the Job

Key Duties:

• Develop comprehensive media plans and budget allocations based on client goals and target audiences.
• Collaborate with account managers to create data-driven campaign strategies.
• Forecast performance and make budget recommendations to maximize ROI.
• Conduct competitive analysis to identify market opportunities.
• Build and launch campaigns across multiple platforms (Google, Meta, Amazon, etc.).
• Set up and optimize e-commerce campaigns including product feeds and shopping ads.
• Connect advertising campaigns with client e-commerce platforms for seamless tracking.
• Implement proper tracking and attribution to measure campaign effectiveness.
• Perform regular optimizations to improve performance metrics.
• Allocate and adjust budgets across platforms based on performance data.
• Execute A/B testing on ad creative, landing pages, and targeting parameters.
• Monitor campaign KPIs and provide insights-driven recommendations.
• Create clear, actionable client reports highlighting performance and opportunities.
• Analyze conversion funnels to identify areas for improvement.
• Stay current on industry benchmarks and platform updates.

Stakeholders: Collaborate closely with creative teams, account managers, and client teams.

Skills and Experience

Essential Skills:

• Proficiency in budget planning and allocation across multiple ad platforms.
• Demonstrated experience with Google Ads, Meta Ads, and at least one other ad platform.
• Experience with e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.).
• Understanding of e-commerce funnels, product feeds, and shopping campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with campaign tracking, optimization, and performance analysis.
• Exceptional attention to detail and organizational skills.
• Ability to manage multiple client accounts simultaneously.
• Excellent communication skills, both written and verbal.
• Basic understanding of HTML, CSS, and landing page optimization.

Qualifications:

• 2+ years of hands-on experience managing digital advertising campaigns.

Your Benefits:

• We don’t just give you a laptop, we give you an extra monitor—because two screens are better than one.
• You’ll get HMO coverage from day one—not just for you, but also for a dependent (yup, private room benefits included).
• Ever needed legal or financial advice? Well, now you and your family can access it—on us.
• Salary finance platform for personal loans.
• P1,000,000 life insurance coverage—because we’ve got your back.
• Leave credits above industry standards, including additional client-specific leave entitlements.
• Welcome gift, monthly lunch with CEO updates, talent nights, gratitude celebrations, and more.
• Referral bonuses that could lead to a trip for two to Bali!

Your Family's Benefits:

• Mental health support for your family, 24/7.
• Preventive care like health education, diet counseling, and wellness sessions—available for four family members.
• Free telemedicine for your family.
• Personal invites to family events, with prizes up for grabs.

About Us

Company Name: GOTEAM

Achievements:

• Consistent employee engagement with an 85% score—far above the global average.
• Certified as a Great Place to Work for four years running.
• Over 1,000 employees strong, with no plans to slow down.

Culture:

At GOTEAM, we foster innovation and celebrate diversity, creating an environment focused on personal and professional growth.

Mission:

Our mission is bold and simple: provide 100,000 people with free AI certification through the Vjal Institute, fueling the future of innovation.

Location:

Headquartered in the Philippines, with ambitious plans to expand globally by 2025.