Marketing - Analytics & Insights Specialist - DOME - Shared

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At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

As a Marketing - Analytics & Insights Specialist you will be a key leader and expert in ensuring the quality, integrity, and compliance of Google's marketing data within several Marketing automation platforms and databases. You will own and drive data governance, optimize operations, lead data standardization initiatives, mentor a team of marketing operations specialists, and act as a champion for data privacy and compliance. You will collaborate closely with various stakeholders, including Marketing, Sales, Engineering, and Legal, to ensure that Marketing Automation Operations are leveraged effectively and efficiently to achieve Google's marketing objectives.

Position Responsibilities

Also, you will manage user data requests, maintaining strict adherence to privacy laws and user confidentiality. Your daily tasks involve meticulously processing, analyzing, and interpreting the language of these requests, demanding precision, unwavering attention to detail, and a commitment to established procedures. The ability to stay focused while exercising sound judgment when escalating issues is essential for delivering superior results. Above all, you must consistently demonstrate professionalism, humility, confidentiality, and a genuine passion for Google’s mission.

• Marketing Automation Operations & Optimization:

• Audit and optimize Marketo workflows to ensure best practices are followed and resolve data sync and processing issues

• Partner with Engineering to improve Marketo performance, scalability, and integration with other marketing automation platforms, such as Marketing Studio and Gamma

• Oversee the development and implementation of automated solutions to improve data quality and operational efficiency

• Proactively identify opportunities for process improvement and innovation within Marketo and related Marketing systems

• Data Governance & Compliance:

• Define and enforce data standardization rules and governance policies within Marketo across all relevant teams

• Oversee the management of Marketo segmentations and central smart lists to ensure accuracy and efficiency at scale. Oversee the expansion of these segmentations into new automation tools and platforms

• Establish and maintain comprehensive documentation and data dictionaries for all Marketo data and processes

• Ensure compliance with all relevant data privacy regulations (e.g., GDPR, DMA) within Marketo

• Understand global compliance and data privacy regulations and their impact on business operations

• Develop, monitor, and iterate centralization automations and processes to increase compliance protections

• Represent the data privacy and compliance department with Marketing, Sales, Legal, and Engineering teams to ensure compliance is honored

• Conduct privacy impact assessments (PIAs) for new marketing initiatives or changes to existing processes

• Stay up-to-date on the latest data privacy regulations and best practices

• Collaborate with the legal team to interpret and apply data privacy laws and regulations

• Data Integrity & Hygiene:

• Develop and implement proactive measures to maintain marketing database integrity within Marketo

• Lead efforts to troubleshoot data discrepancies and identify and address sources of bad data

• Create and deliver training materials for end-users on Marketo best practices, data hygiene, and available tools

• Respond to data subject requests (e.g., access, deletion, correction) in a timely and compliant manner

• Participate in the development and implementation of data breach response plans

• Reporting & Analytics:

• Define and deliver key performance indicators (KPIs) and reporting to measure the effectiveness of Marketo campaigns and operations

• Provide insightful analysis of Marketo data to inform strategic decision-making and drive continuous improvement

• Collaborate with stakeholders to define and fulfill their reporting and analytics needs.

• Develop and deliver presentations and executive communications on global data privacy and compliance requirements

• Monitor, troubleshoot, and report on compliance elements to ensure adherence to data privacy regulations

Minimum Qualifications

• Bachelor's degree or equivalent practical experience
• 7+ years of experience in data-driven marketing, marketing/sales operations, strategy & operations, or consulting
• 5+ years of experience with Marketo, including Marketo Certification (Marketo Certified Expert or Marketo Engage Certification)
• Proven experience leading and mentoring a team
• Strong understanding of data governance principles and compliance requirements (e.g., GDPR, DMA)
• Experience with Salesforce data, segmentation, and reporting for Marketing

Preferred Qualifications

_The following qualifications are a plus, but transferable skills and experience are equally valuable:

_

• Advanced Google SQL experience in a role requiring business judgment, analytical problem-solving, quantitative analysis, and communicating findings to senior management
• Deep understanding of various privacy laws and regulations and their impact on businesses
• Excellent communication, interpersonal, and stakeholder management skills
• Track record of driving process improvement, project management, and successful execution of complex initiatives

Benefits

• We support you with competitive wages and comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 14 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• We support your teams with free daily lunch, fully stocked micro-kitchens, and culture clubs and employee resource groups that let you share what you care about

At the Google Operations Center, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.